Top Ads on Renault

Renault Background Introduction:

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Renault has been advertising and marketing on Facebook for many years. And Renault has placed 4523 of ads on the Facebook platform in the last month. In the past few years,Renault has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Renault on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Renault. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Renault.

BigSpy

1.Renault Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Renault  Renault  Renault
Page Categories  Cars  Car Dealership  Car Dealership
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  wordpress

Renault Marketing Objectives Analysis: 

Renault has been operating in Cars for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Renault best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Renault Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Renseignez-vous  CONSIENTE A PAPÁ RENOLERO EQUIPA SU DUSTER 
Ad Copy Text  De chez vous, Renault est à votre service et vous propose des offres intéressantes.  no setting  no setting
Link Description  N/A    
Website Link  promo.renault.ma  www.renaultcolima.com.mx  www.renaultcolima.com.mx
CTA  LEARN_MORE  GET_QUOTE  GET_QUOTE
Text Word Count 85  0  0
Like 5306  0  0

Renault Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Renault Top 1 ads got 5306 likes. Renault uses a sentence with the finishing touch title: “Renseignez-vous”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Renault shared 85 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Renault should continue to optimize the ad content.

3.Renault Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-29-2020-06-20  2020-06-03-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://promo.renault.ma/precommande/?utm_campaign=ma-r-l-wo-event-event-po-preorder-ao-05-2020-oom-ti-na-conversionad-visuelfemme&utm_medium=social_media_paid&utm_source=Facebook&utm_content=conversionad  http://renaultcolima.com.mx/   http://renaultcolima.com.mx/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Renault are successful.

Renault Creative Analysis: 

Renault placed a Image ad in 2020-04-29-2020-06-20, and got 5306 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Renault Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Morocco  Mexico  Mexico
Language  German  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Renault has the best conversion in Morocco, and can advertise more in Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Renault Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-29-2020-06-20  2020-06-03-2020-06-20  2020-06-18-2020-06-20
During  53 days  18 days 3 days 
Like  5306  0  0
Share  242  0  0
Comment  811  0  0

Advertising effectiveness is a direct manifestation of advertising. Renault ‘s Top 1 ad received 5306 likes, 242 shares, 811 comments in just 53 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Renault, helping Renault to grasp the ad data more clearly.