Top Ads on Remitly

Remitly Background Introduction:

We are changing the way you send money to your home country.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Remitly has been advertising and marketing on Facebook for many years. And Remitly has placed 630 of ads on the Facebook platform in the last month. In the past few years,Remitly has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Remitly on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Remitly. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Remitly.

BigSpy

1.Remitly Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Remitly  Remitly  Remitly
Page Categories  Business Service  Financial Service  Business Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Remitly Marketing Objectives Analysis: 

Remitly has been operating in Business Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Remitly best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Remitly Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline   Get $1=₱ 51.25  Get early access → Get $1=₱ 51.25 
Ad Copy Text  Join Remitly now and get a special offer when you send money to the Philippines. Promotional FX rate...  Introducing Passbook — mobile banking designed for immigrants. · - No minimum balance - No prepai...  Join Remitly now and get a special offer when you send money to the Philippines. Promotional FX rate...
Link Description  Claim your offer now.  No fees. SSN not required.  Claim your offer now.
Website Link  www.remitly.com  passbook.app  www.remitly.com
CTA  SIGN_UP  APPLY_NOW  SIGN_UP
Text Word Count 142  473  142
Like 62  199  42

Remitly Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Remitly Top 1 ads got 62 likes. Remitly uses a sentence with the finishing touch title: “ Get $1=₱ 51.25”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Remitly shared 142 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Remitly should continue to optimize the ad content.

3.Remitly Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-29-2020-06-18  2020-06-10-2020-06-18  2020-05-26-2020-06-18
Landing Page Link  https://www.remitly.com/us/en/philippines/facebook?fb_campaign=USA-SEA_USA-PHLAcquisition_Conversions_DFX_Control&fb_campaignid=6194327921450&fb_adset=USA-PHL_Meta-Interests_Social_AP_DFX&fb_adsetid=6194327936250&fb_ad=Flag_Boxes%2BRemitly+%26+Trust+Pilot+Logos+_Promo_USA_PHL+-+Copy&fb_adid=6194330646850&rtid=0AwiD8ofWwhsST0RwfhEeR&utm_source=Facebook&utm_medium=social&utm_term=Acquisition&utm_content&utm_campaign=USA-PHL  https://www.passbook.app/?utm_source=%7B%7Bsite_source_name%7D%7D&utm_medium=%7B%7Bplacement%7D%7D&utm_campaign=%7B%7Bcampaign.id%7D%7D&utm_content=%7B%7Bad.id%7D%7D   https://www.remitly.com/us/en/philippines/facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Remitly are successful.

Remitly Creative Analysis: 

Remitly placed a Image ad in 2020-05-29-2020-06-18, and got 62 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Remitly Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Latvia,Morocco  Philippines,Morocco
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Remitly has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Remitly Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-29-2020-06-18  2020-06-10-2020-06-18  2020-05-26-2020-06-18
During  21 days  9 days 24 days 
Like  62  199  42
Share  5  44  5
Comment  1  24  4

Advertising effectiveness is a direct manifestation of advertising. Remitly ‘s Top 1 ad received 62 likes, 5 shares, 1 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Remitly, helping Remitly to grasp the ad data more clearly.