Top Ads on Rekstrarland

Rekstrarland Background Introduction:

Rekstrarland er byggt á fyrrum rekstrarvörudeild Olís og er dótturfyrirtæki Olíuverzlunar Íslands hf.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rekstrarland has been advertising and marketing on Facebook for many years. And Rekstrarland has placed 35 of ads on the Facebook platform in the last month. In the past few years,Rekstrarland has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rekstrarland on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rekstrarland. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rekstrarland.

BigSpy

1.Rekstrarland Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rekstrarland  Rekstrarland  Rekstrarland
Page Categories  Wholesale & Supply Store  Wholesale & Supply Store  Wholesale & Supply Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rekstrarland Marketing Objectives Analysis: 

Rekstrarland has been operating in Wholesale & Supply Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rekstrarland best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rekstrarland Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rekstrarland  Vörukynning fyrir verðandi foreldra 2.–5. júní Rekstrarland 
Ad Copy Text  Elka hlífðarfatnaðurinn er vandaður og sterkur og hentar vel við vinnu jafnt á sjó sem í lan...  Við bjóðum verðandi foreldrum að koma fyrstu viku hvers mánaðar (hvenær sem er meðan opið ...  Gashella sem bíður eftir útilegusumrinu!⛺️ Hún er öflug þessi (borgar sig t.d. að hafa a...
Link Description  N/A  Health  Gashella sem bíður eftir útilegusumrinu!⛺️ Hún er öflug þessi (borgar sig t.d. að hafa alvöru pönnu með í útileguna), notar lítið og nett gashylki 220 g sem er smellt á. Ómissandi í útileguna. Kostar 6.990 kr. Það er opið hjá okkur í Rekstrarlandi kl. 8–17. Ps kemur í nettri tösku
Website Link  www.rekstrarland.is  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  EVENT_RSVP  
Text Word Count 293  386  315
Like 14  1  56

Rekstrarland Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rekstrarland Top 1 ads got 14 likes. Rekstrarland uses a sentence with the finishing touch title: “Rekstrarland”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rekstrarland shared 293 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rekstrarland should continue to optimize the ad content.

3.Rekstrarland Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Image  Image
Ad Time   2020-06-04-2020-06-15  2020-06-02-2020-06-05  2020-05-27-2020-06-02
Landing Page Link  https://www.rekstrarland.is/um-rekstrarland/frettir/elka-hlifdarfatnadur/180?utm_source=Facebook&utm_medium=cpc&utm_campaign=Elka-hlifdarfatnadur  https://www.facebook.com/events/872216719923088/   https://www.facebook.com/Rekstrarland/?refid=28&_ft_=adid.6181893563558%3Aqid.6833747682257737875%3Amf_story_key.-7056942071690003383%3Ais_sponsored.1%3Aei.AI%40AQJag-HyRZ7W-26CUbIlkYHEX2apOVzHl0Kw4H-i5OANi1rqYHYmzULdT53gWq4k2WgTCi758O1ChpQpysKdCl5c%3Atop_level_post_id.1473055576218856%3Acontent_owner_id_new.134122116778882%3Apage_id.134122116778882%3Asrc.22%3Aphoto_id.1473041426220271%3Astory_location.5%3Astory_attachment_style.photo%3Aview_time.1591105308%3Afilter.h_nor%3Atds_flgs.3%3Aactrs.134122116778882%3Apage_insights.%7B%22134122116778882%22%3A%7B%22page_id%22%3A134122116778882%2C%22page_id_type%22%3A%22page%22%2C%22actor_id%22%3A134122116778882%2C%22dm%22%3A%7B%22isShare%22%3A0%2C%22originalPostOwnerID%22%3A0%7D%2C%22psn%22%3A%22EntStatusCreationStory%22%2C%22post_context%22%3A%7B%22object_fbtype%22%3A266%2C%22publish_time%22%3A1590670480%2C%22story_name%22%3A%22EntStatusCreationStory%22%2C%22story_fbid%22%3A%5B1473055576218856%5D%7D%2C%22role%22%3A1%2C%22sl%22%3A5%2C%22targets%22%3A%5B%7B%22actor_id%22%3A134122116778882%2C%22page_id%22%3A134122116778882%2C%22post_id%22%3A1473055576218856%2C%22role%22%3A1%2C%22share_id%22%3A0%7D%5D%7D%7D&__tn__=C-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rekstrarland are successful.

Rekstrarland Creative Analysis: 

Rekstrarland placed a Carousel ad in 2020-06-04-2020-06-15, and got 14 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rekstrarland Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Iceland  Iceland
Language  N/A  English  Norwegian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rekstrarland has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rekstrarland Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-04-2020-06-15  2020-06-02-2020-06-05  2020-05-27-2020-06-02
During  12 days  4 days 7 days 
Like  14  1  56
Share  3  0  3
Comment  0  0  3

Advertising effectiveness is a direct manifestation of advertising. Rekstrarland ‘s Top 1 ad received 14 likes, 3 shares, 0 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rekstrarland, helping Rekstrarland to grasp the ad data more clearly.