Top Ads on Regent's University London

Regent's University London Background Introduction:

Regent’s University London is London’s only independent, not-for-profit university, with a highly cosmopolitan community based in the royal Regent’s Park.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Regent's University London has been advertising and marketing on Facebook for many years. And Regent's University London has placed 57 of ads on the Facebook platform in the last month. In the past few years,Regent's University London has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Regent's University London on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Regent's University London. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Regent's University London.

BigSpy

1.Regent's University London Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Regent's University London  Regent's University London  Regent's University London
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Regent's University London Marketing Objectives Analysis: 

Regent's University London has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Regent's University London best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Regent's University London Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Places Still Available  Places Still Available Places Still Available 
Ad Copy Text  Study a masters at Regent's. Experience our central London campus and build the experience & network...  Join our close-knit supportive environment & get exposure to expert academics & top facilities. Appl...  Study at our central London campus situated in Regent's park. Get exposure to expert academics & stu...
Link Description  Apply Today & Start September 2020  Apply Today & Start September 2020  Apply Today & Start September 2020
Website Link  www.regents.ac.uk  www.regents.ac.uk  www.regents.ac.uk
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 167  179  171
Like 10  35  76

Regent's University London Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Regent's University London Top 1 ads got 10 likes. Regent's University London uses a sentence with the finishing touch title: “Places Still Available”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Regent's University London shared 167 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Regent's University London should continue to optimize the ad content.

3.Regent's University London Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-04-14-2020-06-19  2020-04-14-2020-06-18  2020-06-02-2020-06-18
Landing Page Link  https://www.regents.ac.uk/2020?utm_source=facebook+ads&utm_medium=feed&utm_campaign=regents+q4+2020+-+pg+brand+-+social+campaign&fbclid=IwAR2QT4EKIoKM0bSlulLNp_uL9icLAoJOGo3g-XMGUfooWFlEvjr89jDNZXw  https://www.regents.ac.uk/2020?utm_source=facebook+ads&utm_medium=feed&utm_campaign=regents+q4+2020+-+ug+brand+-+social+campaign   https://www.regents.ac.uk/2020?utm_source=facebook+ads&utm_medium=feed&utm_campaign=regents+q4+2020+-+ug+brand+-+social+campaign

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Regent's University London are successful.

Regent's University London Creative Analysis: 

Regent's University London placed a Video ad in 2020-04-14-2020-06-19, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Regent's University London Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Turkey  Turkey  Turkey
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Regent's University London has the best conversion in Turkey, and can advertise more in Turkey in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Regent's University London Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-14-2020-06-19  2020-04-14-2020-06-18  2020-06-02-2020-06-18
During  67 days  66 days 17 days 
Like  10  35  76
Share  0  1  0
Comment  0  1  0

Advertising effectiveness is a direct manifestation of advertising. Regent's University London ‘s Top 1 ad received 10 likes, 0 shares, 0 comments in just 67 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Regent's University London, helping Regent's University London to grasp the ad data more clearly.