Top Ads on Reference

Reference Background Introduction:

Reference connects the world to trusted answers to their most asked questions. Need to know something? Don't get discouraged. Find Answers.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Reference has been advertising and marketing on Facebook for many years. And Reference has placed 1466 of ads on the Facebook platform in the last month. In the past few years,Reference has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Reference on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Reference. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Reference.


1.Reference Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Reference  Reference  Reference
Page Categories  Consulting Agency  Hotel  Local Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  N/A  wordpress

Reference Marketing Objectives Analysis: 

Reference has been operating in Consulting Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Reference best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Reference Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Comincia ora >>  Hampton Inn & Suites Phoenix Glendale/Westgate Long Line / Vertical Reference Training Program 
Ad Copy Text  Come immigrare in Canada ?! Fallo con noi !! ** unisciti a +170000 clienti soddisfatti! ** è tempo ...  ‍♂️ | CANNON-BAAAAAALLLLLL!!! Our pool will be re-opening on June 22nd! Book your stay and c...  no setting
Link Description  Inizia la procedura oggi stesso.  Hotel  Long Line Training / Vertical Reference Course Volo Mission offers comprehensive, best-in-class helicopter long line training / vertical reference courses for both pilots and ground crew. We emphasize the building of strong foundational skills, as well as the practice and repetition necessary to sol...
Website Link
Text Word Count 180  109  0
Like 419  140  0

Reference Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Reference Top 1 ads got 419 likes. Reference uses a sentence with the finishing touch title: “Comincia ora >>”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Reference shared 180 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Reference should continue to optimize the ad content.

3.Reference Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-14-2020-06-18  2020-06-10-2020-06-18  2020-02-20-2020-06-17
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Reference are successful.

Reference Creative Analysis: 

Reference placed a Image ad in 2020-03-14-2020-06-18, and got 419 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Reference Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  India  Romania,Spain,Switzerland...
Language  Italian  Dutch  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Reference has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Reference Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-14-2020-06-18  2020-06-10-2020-06-18  2020-02-20-2020-06-17
During  97 days  9 days 119 days 
Like  419  140  0
Share  34  1  0
Comment  44  3  0

Advertising effectiveness is a direct manifestation of advertising. Reference ‘s Top 1 ad received 419 likes, 34 shares, 44 comments in just 97 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Reference, helping Reference to grasp the ad data more clearly.