Top Ads on Reebok

Reebok Background Introduction:

At Reebok, we love fitness. It's what wakes us up in the morning, what we think about all day, and what drives us toward tomorrow.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Reebok has been advertising and marketing on Facebook for many years. And Reebok has placed 2067 of ads on the Facebook platform in the last month. In the past few years,Reebok has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Reebok on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Reebok. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Reebok.

BigSpy

1.Reebok Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Reebok  Reebok  Reebok
Page Categories  Other  Shopping & Retail  Shopping & Retail
Marketing Objectives Other  Other  Other
ECommerce Softwares  magento  N/A  N/A

Reebok Marketing Objectives Analysis: 

Reebok has been operating in Other for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Reebok best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Reebok Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sale  Incaltaminte HAIWEE N/A 
Ad Copy Text  SALE – Up to 60% OFF Reebok⚡ Stay home in style and Shop now!  ADIDAS ORIGINALS - Incaltaminte HAIWEE  Намаления до -50% на най-добрите модели за годината! Паза...
Link Description  Reebok Qatar is your Favourite Destination For Shoes, Clothing & Accessories for Men, Women & Kids. Discover Our Latest Running, Training, Crossfit & Yoga Collection in Doha, Al Rayyan, Qatar– Reebok.  N/A  N/A
Website Link  en.reebok.qa  www.districtshoes.ro  www.districtshoes.bg
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 66  39  247
Like 718  3  0

Reebok Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Reebok Top 1 ads got 718 likes. Reebok uses a sentence with the finishing touch title: “Sale”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Reebok shared 66 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Reebok should continue to optimize the ad content.

3.Reebok Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Carousel
Ad Time   2020-06-10-2020-06-19  2019-05-07-2020-06-19  2020-05-03-2020-06-19
Landing Page Link  https://en.reebok.qa/sale.html?utm_source=Facebook&utm_medium=Paid+Social&utm_campaign=fpmx-qa-en-reach-reebok-facebook&utm_content=EN-Image&fbclid=IwAR3wWeLhIN30f85Mdm73VjtjfK3uj_mXw1x0IltvnaGqR5QbitMfZdevI7c  https://www.districtshoes.ro/product/adidas_originals_incaltaminte_rivalry_low-N_EG8062-basic.html?utm_source=facebook&utm_medium=fb_Lookalike5_Purchase+&utm_campaign=fb_Lookalike5_Purchase&fbclid=IwAR3LdPiIhlQlLNHMRAzf3MZTIApxx3nEKmCBVA8PIjogYryXX8ZBht5IymI   https://www.districtshoes.bg/?utm_source=facebook&utm_medium=fb_conversion_men&utm_campaign=fb_conversion_men

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Reebok are successful.

Reebok Creative Analysis: 

Reebok placed a Image ad in 2020-06-10-2020-06-19, and got 718 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Reebok Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Romania  Bulgaria
Language  English  Italian  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Reebok has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Reebok Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-19  2019-05-07-2020-06-19  2020-05-03-2020-06-19
During  10 days  410 days 48 days 
Like  718  3  0
Share  5  132  0
Comment  8  0  0

Advertising effectiveness is a direct manifestation of advertising. Reebok ‘s Top 1 ad received 718 likes, 5 shares, 8 comments in just 10 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Reebok, helping Reebok to grasp the ad data more clearly.