Top Ads on Redfin

Redfin Background Introduction:

We’re full-service, local agents who get to know you over coffee and on home tours, and use modern technology to make you smarter and faster.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Redfin has been advertising and marketing on Facebook for many years. And Redfin has placed 118 of ads on the Facebook platform in the last month. In the past few years,Redfin has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Redfin on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Redfin. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Redfin.

BigSpy

1.Redfin Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Redfin  Redfin  Redfin
Page Categories  Real Estate  Real Estate  Real Estate
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Redfin Marketing Objectives Analysis: 

Redfin has been operating in Real Estate for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Redfin best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Redfin Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sam Sterling  Newport Beach New listing in {{home_listing.city}}! 
Ad Copy Text  Save $8,400 on average when you buy and sell with Redfin.  Save $8,400 on average when you buy and sell with Redfin. | Redfin Listing by Keith Thomas Jr., CA D...  no setting
Link Description  N/A  N/A  {{home_listing.num_beds}} Beds | {{home_listing.num_baths}} Baths | {{home_listing.price strip_zeros}}
Website Link  www.redfin.com  www.redfin.com  www.redfin.com
CTA  LEARN_MORE  BOOK_TRAVEL  OPEN_LINK
Text Word Count 57  112  0
Like 0  0  0

Redfin Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Redfin Top 1 ads got 0 likes. Redfin uses a sentence with the finishing touch title: “Sam Sterling”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Redfin shared 57 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Redfin should continue to optimize the ad content.

3.Redfin Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-15-2020-06-19  2020-02-28-2020-06-13  2020-02-21-2020-04-27
Landing Page Link  http://www.redfin.com/VA/Arlington/2355-N-Lincoln-St-22207/home/11279106?utm_source=facebook&utm_medium=paidsocial&utm_campaign=1018652&utm_term=high_end_austin  http://www.redfin.com/CA/Irvine/19461-Sierra-Lago-Rd-92603/home/4739935?utm_source=facebook&utm_medium=paidsocial&utm_campaign=1018652&utm_term=high_end_austin   http://www.redfin.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Redfin are successful.

Redfin Creative Analysis: 

Redfin placed a Carousel ad in 2020-06-15-2020-06-19, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Redfin Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Redfin has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Redfin Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-15-2020-06-19  2020-02-28-2020-06-13  2020-02-21-2020-04-27
During  5 days  107 days 67 days 
Like  0  0  0
Share  0  5  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Redfin ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Redfin, helping Redfin to grasp the ad data more clearly.