Top Ads on Red Bull

Red Bull Background Introduction:

#givesyouwings

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Red Bull has been advertising and marketing on Facebook for many years. And Red Bull has placed 4348 of ads on the Facebook platform in the last month. In the past few years,Red Bull has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Red Bull on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Red Bull. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Red Bull.

BigSpy

1.Red Bull Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Red Bull  Red Bull  Red Bull
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Red Bull Marketing Objectives Analysis: 

Red Bull has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Red Bull best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Red Bull Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Batalla Exhibición, Fecha 4  60 Saniyelik Performans! Sonhos Concretos 
Ad Copy Text   No te pierdas la fecha 4 de #RedBullBatalla Exhibición y disfruta de lo mejor del #freestyle.  -  A session de skate dos sonhos se concretizou. Assista agora ao filme Sonhos Concretos – O skate En...
Link Description  Vive con nosotros las mejores batallas de rap improvisado, en vivo, desde tu casa.  N/A  O skate encontra Niemeyer
Website Link  win.gs  m.facebook.com  www.redbull.com
CTA  WATCH_VIDEO    LEARN_MORE
Text Word Count 95  176  136
Like 582  246  4061

Red Bull Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Red Bull Top 1 ads got 582 likes. Red Bull uses a sentence with the finishing touch title: “Batalla Exhibición, Fecha 4”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Red Bull shared 95 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_VIDEO.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Red Bull should continue to optimize the ad content.

3.Red Bull Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-06-13-2020-06-19  2020-06-06-2020-06-19  2020-06-08-2020-06-19
Landing Page Link  https://www.redbull.com/pe-es/live/exhibition-battle-4?linkId=90711067  https://m.facebook.com/story.php?story_fbid=2626692687573243&id=1459378364304687   https://www.redbull.com/br-pt/projects/sonhos-concretos-niemeyer?utm_source=paid_social&utm_medium=facebook&utm_campaign=22970_v2_p_2020_bra_mnniemeyer_totdigoth&utm_content=sonh-conc_click_see-more_2p_cpc_as-18-34_skate_cross_sonhos-pelas-curvas_cv_rbmn_lancamento_video-super-p_15s_feed-stories_natl&rbcid=22970_v2_p_2020_bra_mnniemeyer_totdigoth_facebook

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Red Bull are successful.

Red Bull Creative Analysis: 

Red Bull placed a Image ad in 2020-06-13-2020-06-19, and got 582 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Red Bull Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ecuador  Turkey  Brazil
Language  Spanish  Turkish  Spanish

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Red Bull has the best conversion in Ecuador, and can advertise more in Ecuador in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Red Bull Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-13-2020-06-19  2020-06-06-2020-06-19  2020-06-08-2020-06-19
During  7 days  14 days 12 days 
Like  582  246  4061
Share  54  16  385
Comment  9  25  59

Advertising effectiveness is a direct manifestation of advertising. Red Bull ‘s Top 1 ad received 582 likes, 54 shares, 9 comments in just 7 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Red Bull, helping Red Bull to grasp the ad data more clearly.