Top Ads on Red Bull Surfing

Red Bull Surfing Background Introduction:

Surf loud. Talk soft. www.redbull.com/en/surfing www.instagram.com/redbull_surfing www.twitter.com/RedBull_Surfing

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Red Bull Surfing has been advertising and marketing on Facebook for many years. And Red Bull Surfing has placed 62 of ads on the Facebook platform in the last month. In the past few years,Red Bull Surfing has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Red Bull Surfing on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Red Bull Surfing. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Red Bull Surfing.

BigSpy

1.Red Bull Surfing Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Red Bull Surfing  Red Bull Surfing  Red Bull Surfing
Page Categories  Media/News Company  Media/News Company  Media/News Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Red Bull Surfing Marketing Objectives Analysis: 

Red Bull Surfing has been operating in Media/News Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Red Bull Surfing best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Red Bull Surfing Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Red Bull Wakecation  Carissa Moore | RISS Surf: À la conquête de Riley’s. [VIDEO] 
Ad Copy Text  Parks Bonifay, Brian Grubb, and Steel Lafferty embark on the ultimate wakeboarding vacation in Panam...  Follow legendary surfer Carissa Moore journey through the 2019 World Surf League Championship Tour. ...  Ce n’est pas le genre de vagues qu’on laisserait filer !
Link Description  Watch now on Red Bull TV.  Watch Now on Red Bull TV.  
Website Link  www.redbull.com  www.redbull.com  www.redbull.com
CTA  WATCH_MORE  WATCH_MORE  
Text Word Count 139  127  60
Like 542  315  30

Red Bull Surfing Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Red Bull Surfing Top 1 ads got 542 likes. Red Bull Surfing uses a sentence with the finishing touch title: “Red Bull Wakecation”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Red Bull Surfing shared 139 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is WATCH_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Red Bull Surfing should continue to optimize the ad content.

3.Red Bull Surfing Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-18  2020-05-18-2020-05-29  2020-05-18-2020-05-25
Landing Page Link  https://www.redbull.com/int-en/episodes/prepping-for-panama-wakecation-panama-s01-e01?utm_source=PaidSocial&utm_medium=Facebook_INT&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D  https://www.redbull.com/int-en/films/riss-film-carissa-moore?autoplay=true&utm_source=PaidSocial&utm_medium=Facebook&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_term=%7B%7Badset.name%7D%7D&utm_content=%7B%7Bad.name%7D%7D   https://www.redbull.com/fr-fr/surf-irlande-conor-maguire-rileys?utm_source=keywee&utm_medium=referral&utm_campaign=redbullsurfing&kwp_0=1655698&kwp_4=4914816&kwp_1=2085534&fbclid=IwAR3FNd0esBRs8AX9pn3LKlMCPTjN0o4hqSKO30-U62mgIYNxzm8EuiePxgQ

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Red Bull Surfing are successful.

Red Bull Surfing Creative Analysis: 

Red Bull Surfing placed a Video ad in 2020-06-11-2020-06-18, and got 542 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Red Bull Surfing Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil,Spain,Poland  Morocco  N/A
Language  English  English  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Red Bull Surfing has the best conversion in Brazil,Spain,Poland, and can advertise more in Brazil,Spain,Poland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Red Bull Surfing Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-18  2020-05-18-2020-05-29  2020-05-18-2020-05-25
During  8 days  12 days 8 days 
Like  542  315  30
Share  34  26  8
Comment  21  5  3

Advertising effectiveness is a direct manifestation of advertising. Red Bull Surfing ‘s Top 1 ad received 542 likes, 34 shares, 21 comments in just 8 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Red Bull Surfing, helping Red Bull Surfing to grasp the ad data more clearly.