Top Ads on Red Hat
Red Hat Background Introduction:
Red Hat® is the world's leading provider of open source solutions, using a community-powered approach to provide reliable and high-performing technologies.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Red Hat has been advertising and marketing on Facebook for many years. And Red Hat has placed 888 of ads on the Facebook platform in the last month. In the past few years,Red Hat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Red Hat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Red Hat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Red Hat.
1.Red Hat Top 3 Ads Basic Understanding
|Name||Red Hat||Red Hat||Red Hat|
|Page Categories||Software Company||Software Company||Software Company|
Red Hat Marketing Objectives Analysis:
Red Hat has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Red Hat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Red Hat Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||¡La era híbrida ya llegó!||15% off on RHLS until July 31st||Red Hat|
|Ad Copy Text||Red Hat tiene todas las herramientas para ayudarlo a enfrentar este desafío. Descubra cómo empezar...||Our RedHat Learning Subscription allows you to train and develop skills on your own time. For a limi...||The practical tips and technical advice you need to build a comprehensive cloud strategy|
|Link Description||Modernice su TI con Red Hat.||Get the promo code||N/A|
|Text Word Count||122||168||88|
Red Hat Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Red Hat Top 1 ads got 2241 likes. Red Hat uses a sentence with the finishing touch title: “¡La era híbrida ya llegó!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Red Hat shared 122 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Red Hat should continue to optimize the ad content.
3.Red Hat Top 3 Ads Creative Selection
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Red Hat are successful.
Red Hat Creative Analysis:
Red Hat placed a Image ad in 2020-04-21-2020-06-19, and got 2241 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Red Hat Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Red Hat has the best conversion in Colombia,Honduras,Argentina..., and can advertise more in Colombia,Honduras,Argentina... in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Red Hat Top 3 Ads Performance Display
|During||60 days||29 days||10 days|
Advertising effectiveness is a direct manifestation of advertising. Red Hat ‘s Top 1 ad received 2241 likes, 462 shares, 43 comments in just 60 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Red Hat, helping Red Hat to grasp the ad data more clearly.