Top Ads on Red Hat - APAC

Red Hat - APAC Background Introduction:

The world's leading provider of open source solutions

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Red Hat - APAC has been advertising and marketing on Facebook for many years. And Red Hat - APAC has placed 63 of ads on the Facebook platform in the last month. In the past few years,Red Hat - APAC has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Red Hat - APAC on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Red Hat - APAC. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Red Hat - APAC.

BigSpy

1.Red Hat - APAC Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Red Hat - APAC  Red Hat - APAC  Red Hat - APAC
Page Categories  Software Company  Software Company  Software Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Red Hat - APAC Marketing Objectives Analysis: 

Red Hat - APAC has been operating in Software Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Red Hat - APAC best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Red Hat - APAC Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Coffee Breaks with Red Hat - Episode 1  Red Hat Red Hat 
Ad Copy Text  Possible to make DevOps and digital transformation work from home? If you adopt Gene Kim’s 5 ideal...  Analyze your application & infrastructure environment to identify candidates for cost optimization &...  Sustain unprecedented demands for connectivity. Tune in to our live webinar to learn more about impr...
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  www.facebook.com  www.facebook.com
CTA      
Text Word Count 260  156  158
Like 1258  13  32

Red Hat - APAC Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Red Hat - APAC Top 1 ads got 1258 likes. Red Hat - APAC uses a sentence with the finishing touch title: “Coffee Breaks with Red Hat - Episode 1”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Red Hat - APAC shared 260 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Red Hat - APAC should continue to optimize the ad content.

3.Red Hat - APAC Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-06-19-2020-06-19  2020-06-18-2020-06-18  2020-06-14-2020-06-14
Landing Page Link  https://www.facebook.com/RedHatAPAC/videos/2731804210411689/  https://www.facebook.com/RedHatAPAC/?_sref_=10157607461599065&refid=28&_ft_=adid.23844873143750764:qid.6839673250646443299:mf_story_key.-5752792950905181513:is_sponsored.1:ei.AI@AQJTopPiszZbGLsp9EOVppj7a9noP1RSySRGNtRPGcOIz4REYbBkNkiNwKgnaKWJrOF0qecZGC9Sp2Y1SxO2Poe7:top_level_post_id.10157607461604065:content_owner_id_new.172855169064:page_id.172855169064:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592485263:filter.h_nor:tds_flgs.3:actrs.172855169064:page_insights.%7B%22172855169064%22:%7B%22page_id%22:172855169064,%22page_id_type%22:%22page%22,%22actor_id%22:172855169064,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1592479890,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157607461604065%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:172855169064,%22page_id%22:172855169064,%22post_id%22:10157607461604065,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R   https://www.facebook.com/RedHatAPAC/?_sref_=10157583184119065&refid=28&_ft_=adid.23844831726300764:qid.6838328810881505907:mf_story_key.-7295575958045089778:is_sponsored.1:ei.AI@AQIGTycUFgDYuaxjM7XTjb9NFk0Lv6-GBFVoND1QSg7Mg4ejjowdf5MOXWygw1XwA0sSTzZu0Ef_N13UrBNFupiu:top_level_post_id.10157583184124065:content_owner_id_new.172855169064:page_id.172855169064:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1592172300:filter.h_nor:tds_flgs.3:actrs.172855169064:page_insights.%7B%22172855169064%22:%7B%22page_id%22:172855169064,%22page_id_type%22:%22page%22,%22actor_id%22:172855169064,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591787332,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157583184124065%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:172855169064,%22page_id%22:172855169064,%22post_id%22:10157583184124065,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Red Hat - APAC are successful.

Red Hat - APAC Creative Analysis: 

Red Hat - APAC placed a Video ad in 2020-06-19-2020-06-19, and got 1258 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Red Hat - APAC Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Red Hat - APAC has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Red Hat - APAC Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-19-2020-06-19  2020-06-18-2020-06-18  2020-06-14-2020-06-14
During  1 days  1 days 1 days 
Like  1258  13  32
Share  9  0  0
Comment  50  0  0

Advertising effectiveness is a direct manifestation of advertising. Red Hat - APAC ‘s Top 1 ad received 1258 likes, 9 shares, 50 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Red Hat - APAC, helping Red Hat - APAC to grasp the ad data more clearly.