Top Ads on Red Butte Garden

Red Butte Garden Background Introduction:

Red Butte Garden is one of the largest botanical gardens in the Intermountain West, renowned for its plant collections, themed gardens, 460,000 springtime blooming bulbs, a world-class outdoor concert series, and horticulture-based educational programs.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Red Butte Garden has been advertising and marketing on Facebook for many years. And Red Butte Garden has placed 2 of ads on the Facebook platform in the last month. In the past few years,Red Butte Garden has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Red Butte Garden on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Red Butte Garden. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Red Butte Garden.

BigSpy

1.Red Butte Garden Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Red Butte Garden  Red Butte Garden  Red Butte Garden
Page Categories  Botanical Garden  Botanical Garden  -
Marketing Objectives Other  Other  -
ECommerce Softwares  N/A  N/A  -

Red Butte Garden Marketing Objectives Analysis: 

Red Butte Garden has been operating in Botanical Garden for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and -.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Red Butte Garden best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Red Butte Garden Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Sugar House Community Garden  Red Butte Garden
Ad Copy Text  Now is your chance to help start a new community garden and even get your own plot in Sugarhouse Par...  Red Butte Garden membership is a great way to support award-winning educational programs, conservati...  -
Link Description  A Community Garden (in the works) in partnership with Salt Lake County Parks for Produce and Wasatch Community Gardens. Grow. Eat. Repeat!  N/A  -
Website Link  www.facebook.com  www.redbuttegarden.org  -
CTA    LEARN_MORE  -
Text Word Count 121  180  -
Like 28  15  -

Red Butte Garden Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Red Butte Garden Top 1 ads got 28 likes. Red Butte Garden uses a sentence with the finishing touch title: “Sugar House Community Garden”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Red Butte Garden shared 121 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Red Butte Garden should continue to optimize the ad content.

3.Red Butte Garden Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  -
Ad Time   2019-04-22-2019-04-26  2019-04-10-2019-04-19  -
Landing Page Link  https://www.facebook.com/40925212970/posts/10157643380817971/  https://www.redbuttegarden.org/   -

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Red Butte Garden are successful.

Red Butte Garden Creative Analysis: 

Red Butte Garden placed a Image ad in 2019-04-22-2019-04-26, and got 28 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Red Butte Garden Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  United States  -
Language  English  German  -

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Red Butte Garden has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Red Butte Garden Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-04-22-2019-04-26  2019-04-10-2019-04-19  -
During  5 days  10 days
Like  28  15  -
Share  0  0  -
Comment  2  0  -

Advertising effectiveness is a direct manifestation of advertising. Red Butte Garden ‘s Top 1 ad received 28 likes, 0 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Red Butte Garden, helping Red Butte Garden to grasp the ad data more clearly.