Top Ads on Recovery Direct

Recovery Direct Background Introduction:

Recovery Direct is a specialist exclusive treatment centre for depression, anxiety, substance use & eating disorders as well as chronic stress and burn-out

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Recovery Direct has been advertising and marketing on Facebook for many years. And Recovery Direct has placed 9 of ads on the Facebook platform in the last month. In the past few years,Recovery Direct has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Recovery Direct on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Recovery Direct. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Recovery Direct.

BigSpy

1.Recovery Direct Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Recovery Direct  Recovery Direct  Recovery Direct
Page Categories  Alcohol Addiction Treatment Center  Alcohol Addiction Treatment Center  Alcohol Addiction Treatment Center
Marketing Objectives Other  Other  Other
ECommerce Softwares  woocommerce  woocommerce  woocommerce

Recovery Direct Marketing Objectives Analysis: 

Recovery Direct has been operating in Alcohol Addiction Treatment Center for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Recovery Direct best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Recovery Direct Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Cape Town's Best Rehab  Cape Town's Best Rehab Cape Town's Best Rehab 
Ad Copy Text  no setting  no setting  no setting
Link Description      
Website Link  www.recoverydirect.co.za  www.recoverydirect.co.za  www.recoverydirect.co.za
CTA  CONTACT_US  CONTACT_US  CONTACT_US
Text Word Count 0  0  0
Like 0  0  0

Recovery Direct Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Recovery Direct Top 1 ads got 0 likes. Recovery Direct uses a sentence with the finishing touch title: “Cape Town's Best Rehab”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Recovery Direct shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is CONTACT_US.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Recovery Direct should continue to optimize the ad content.

3.Recovery Direct Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2018-10-24-2020-06-05  2018-10-24-2020-06-05  2018-10-24-2020-06-05
Landing Page Link  https://www.recoverydirect.co.za/  https://www.recoverydirect.co.za/   https://www.recoverydirect.co.za/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Recovery Direct are successful.

Recovery Direct Creative Analysis: 

Recovery Direct placed a Image ad in 2018-10-24-2020-06-05, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Recovery Direct Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  South Africa  South Africa  South Africa
Language  N/A  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Recovery Direct has the best conversion in South Africa, and can advertise more in South Africa in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Recovery Direct Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2018-10-24-2020-06-05  2018-10-24-2020-06-05  2018-10-24-2020-06-05
During  591 days  591 days 591 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Recovery Direct ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 591 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Recovery Direct, helping Recovery Direct to grasp the ad data more clearly.