Top Ads on Rebel Sport

Rebel Sport Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rebel Sport has been advertising and marketing on Facebook for many years. And Rebel Sport has placed 151 of ads on the Facebook platform in the last month. In the past few years,Rebel Sport has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rebel Sport on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rebel Sport. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rebel Sport.

BigSpy

1.Rebel Sport Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rebel Sport  Rebel Sport  Rebel Sport
Page Categories  Company  Retail Company  Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rebel Sport Marketing Objectives Analysis: 

Rebel Sport has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rebel Sport best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rebel Sport Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Rebel Sport NZ  The boots of choice. Sofia Matalana Faauga 
Ad Copy Text  It’s game time! 4 Days of Deals are on now! Head in-store or jump online 'cause everything's reduc...  The new adidas UNIFORIA Football Boots  Update your sports wardrobe with a new bag. Check out our selection online and in-store.
Link Description  N/A  UNIFORIA PACK  N/A
Website Link  www.rebelsport.co.nz  ad.doubleclick.net  www.rebelsport.co.nz
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 175  38  88
Like 142  15  0

Rebel Sport Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rebel Sport Top 1 ads got 142 likes. Rebel Sport uses a sentence with the finishing touch title: “Rebel Sport NZ”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rebel Sport shared 175 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rebel Sport should continue to optimize the ad content.

3.Rebel Sport Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-11-2020-06-17  2020-05-03-2020-06-16
Landing Page Link  https://www.rebelsport.co.nz/promotions/june-18-21/all-boxing-gloves-and-mitts/?utm_source=FB&utm_medium=FBCRSL&utm_term=all-boxing-gloves-and-mitts&utm_content=FY21JUNSalesEvent_18-21.06.20_RBS063&utm_campaign=FY21JUNSalesEvent&_bta_tid=02249873755476416376143599322860997978539956970179335090441546833651695744197949420342145706597083422773&fbclid=IwAR0LI0ezrf3EiyApQ7KtkKiOFZAoYQJFGrF2EXp2hVk8DmHEfvk6SwBMD1g  https://ad.doubleclick.net/ddm/clk/469502369;274968386;g%3Fhttps://www.rebelsport.com.au/sports/football/football-boots?prefn1=brand&prefv1=adidas&prefn2=collections&prefv2=adidas%20Uniforia&sz=60&utm_campaign=au-rebel-2020-wk50-adiUniforia&utm_medium=social&utm_source=facebook   https://www.rebelsport.co.nz/product/8144810/nike-kids-elemental-backpack-blackblue/?utm_source=FBIG&utm_medium=FBCRSL&utm_campaign=AlwaysOn_Dynamic&utm_content=AlwaysOn_Dynamic_BagandLuggage_PRO&fbclid=IwAR20glhmklMjjmoDIsHRIlRClWB2qoo2K-hnZ2DVIHE2EF8YYpEXP2WHXf0

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rebel Sport are successful.

Rebel Sport Creative Analysis: 

Rebel Sport placed a Carousel ad in 2020-06-16-2020-06-20, and got 142 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rebel Sport Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  New Zealand  Australia  New Zealand
Language  German  Portuguese  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rebel Sport has the best conversion in New Zealand, and can advertise more in New Zealand in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rebel Sport Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-11-2020-06-17  2020-05-03-2020-06-16
During  5 days  7 days 45 days 
Like  142  15  0
Share  5  1  15
Comment  35  0  0

Advertising effectiveness is a direct manifestation of advertising. Rebel Sport ‘s Top 1 ad received 142 likes, 5 shares, 35 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rebel Sport, helping Rebel Sport to grasp the ad data more clearly.