Top Ads on Razer Gold

Razer Gold Background Introduction:

Razer Gold is one of the largest virtual credits for gamers worldwide. Razer Silver is the global loyalty rewards program for gamers, backed by Razer.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Razer Gold has been advertising and marketing on Facebook for many years. And Razer Gold has placed 148 of ads on the Facebook platform in the last month. In the past few years,Razer Gold has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Razer Gold on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Razer Gold. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Razer Gold.

BigSpy

1.Razer Gold Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Razer Gold  Razer Gold  Razer Gold
Page Categories  Product/Service  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Razer Gold Marketing Objectives Analysis: 

Razer Gold has been operating in Product/Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Razer Gold best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Razer Gold Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Razer Gold  N/A Razer Gold 
Ad Copy Text  [Redeem & Win] Hear the enemy approach with the Razer Kraken Ultimate and style up your set up with ...  Hearthstone fans, the fieriest Felfire Festival is back! Win Razer gear and Hearthstone packs—simp...  食物语(新马版) is now available on Razer Gold! Celebrate with us: score 10% bonus Gold Ingots ...
Link Description  [Redeem & Win] Hear the enemy approach with the Razer Kraken Ultimate and style up your set up with the Razer Base Station Chroma and limited-run “Game-On” poster! Stand to win this set for only 500 Razer Silver—redeem now to join and you could be our lucky winner. Find out more rzr.to/rnw-may2020  Hearthstone fans, the fieriest Felfire Festival is back! Win Razer gear and Hearthstone packs—simply visit the Blizzard webshop, top-up Blizzard Balance with Razer Gold PIN and you could be one of our lucky winners. Don't miss out. For more info rzr.to/hearthstone-ff2020  食物语(新马版) is now available on Razer Gold! Celebrate with us: score 10% bonus Gold Ingots when you recharge exclusively with Razer Gold. While stocks last. Find out more ☁️ rzr.to/swy-10 食物语(新马版)现已开启Razer Gold充值渠道​! 各位少主,使用Razer Gold充值金玉可获得额外的10%。​ 送完为止。更多详情 ☁️ rzr.to/swy-10
Website Link  rzr.to  rzr.to  rzr.to
CTA  LEARN_MORE    LEARN_MORE
Text Word Count 306  275  380
Like 522  390  176

Razer Gold Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Razer Gold Top 1 ads got 522 likes. Razer Gold uses a sentence with the finishing touch title: “Razer Gold”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Razer Gold shared 306 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Razer Gold should continue to optimize the ad content.

3.Razer Gold Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-21-2020-06-17  2020-06-13-2020-06-16  2020-06-03-2020-06-16
Landing Page Link  https://gold.razer.com/silver/promotions/redeemandwin  https://gold.razer.com/gold/promotions/Hearthstone-2020   https://gold.razer.com/gold/promotions/bonus-gold-ingots-shi

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Razer Gold are successful.

Razer Gold Creative Analysis: 

Razer Gold placed a Image ad in 2020-05-21-2020-06-17, and got 522 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Razer Gold Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  Philippines  Malaysia,Singapore
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Razer Gold has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Razer Gold Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-17  2020-06-13-2020-06-16  2020-06-03-2020-06-16
During  28 days  4 days 14 days 
Like  522  390  176
Share  85  25  12
Comment  56  17  5

Advertising effectiveness is a direct manifestation of advertising. Razer Gold ‘s Top 1 ad received 522 likes, 85 shares, 56 comments in just 28 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Razer Gold, helping Razer Gold to grasp the ad data more clearly.