Top Ads on Ray-Ban

Ray-Ban Background Introduction:

Genuine Since 1937

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ray-Ban has been advertising and marketing on Facebook for many years. And Ray-Ban has placed 360 of ads on the Facebook platform in the last month. In the past few years,Ray-Ban has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ray-Ban on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ray-Ban. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ray-Ban.

BigSpy

1.Ray-Ban Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ray-Ban  Ray-Ban  Ray-Ban
Page Categories  Sunglasses & Eyewear Store  Product/Service  Sunglasses & Eyewear Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  N/A

Ray-Ban Marketing Objectives Analysis: 

Ray-Ban has been operating in Sunglasses & Eyewear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ray-Ban best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ray-Ban Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  20% Off Selected Sunglasses  Si no te gustan, devuélvelos ONLINE EXCLUSIVE 
Ad Copy Text  Ray-Ban® Justin 20% Off Time To Treat You Free & Guaranteed Shipping  ⭐ Pruébalos en casa, sin compromiso ⭐  Enjoy 20% Off All Eyewear as a Little Something From Us, To You. Special Collection Excluded
Link Description  N/A  Ray Ban  N/A
Website Link  www.ray-ban.com  www.gafasdirect.com  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 70  42  92
Like 66  22  651

Ray-Ban Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ray-Ban Top 1 ads got 66 likes. Ray-Ban uses a sentence with the finishing touch title: “20% Off Selected Sunglasses”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ray-Ban shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ray-Ban should continue to optimize the ad content.

3.Ray-Ban Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-05-10-2020-06-18  2020-06-04-2020-06-18  2020-05-19-2020-06-18
Landing Page Link  https://www.ray-ban.com/ireland/sunglasses/justin/plp?cid=PM-SRF_080420-IE_Promo20Off_LAL_Visitors_Justin  https://www.gafasdirect.com/collections/catalogo?utm_source=Facebook+Ads&utm_medium=Look+a+Like+Carrito&utm_campaign=Imagen+-+Erika&utm_content=Facebook_Mobile_Feed&fbclid=IwAR14b5wVgdHsjM8zfVJV7_8CUrznWJwB5QH0BsPXiwn3e22N7o9qwW0aeg8   https://www.facebook.com/81958664405/posts/10158704126034406/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ray-Ban are successful.

Ray-Ban Creative Analysis: 

Ray-Ban placed a Video ad in 2020-05-10-2020-06-18, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ray-Ban Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Romania,United Arab Emirates  N/A  N/A
Language  English  Filipino  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ray-Ban has the best conversion in Romania,United Arab Emirates, and can advertise more in Romania,United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ray-Ban Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-10-2020-06-18  2020-06-04-2020-06-18  2020-05-19-2020-06-18
During  40 days  15 days 31 days 
Like  66  22  651
Share  3  0  45
Comment  7  0  38

Advertising effectiveness is a direct manifestation of advertising. Ray-Ban ‘s Top 1 ad received 66 likes, 3 shares, 7 comments in just 40 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ray-Ban, helping Ray-Ban to grasp the ad data more clearly.