Top Ads on Ray-Ban
Ray-Ban Background Introduction:
Genuine Since 1937
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Ray-Ban has been advertising and marketing on Facebook for many years. And Ray-Ban has placed 360 of ads on the Facebook platform in the last month. In the past few years,Ray-Ban has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Ray-Ban on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ray-Ban. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ray-Ban.
1.Ray-Ban Top 3 Ads Basic Understanding
|Page Categories||Sunglasses & Eyewear Store||Product/Service||Sunglasses & Eyewear Store|
Ray-Ban Marketing Objectives Analysis:
Ray-Ban has been operating in Sunglasses & Eyewear Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ray-Ban best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Ray-Ban Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||20% Off Selected Sunglasses||Si no te gustan, devuélvelos||ONLINE EXCLUSIVE|
|Ad Copy Text||Ray-Ban® Justin 20% Off Time To Treat You Free & Guaranteed Shipping||⭐ Pruébalos en casa, sin compromiso ⭐||Enjoy 20% Off All Eyewear as a Little Something From Us, To You. Special Collection Excluded|
|Link Description||N/A||Ray Ban||N/A|
|Text Word Count||70||42||92|
Ray-Ban Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Ray-Ban Top 1 ads got 66 likes. Ray-Ban uses a sentence with the finishing touch title: “20% Off Selected Sunglasses”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Ray-Ban shared 70 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ray-Ban should continue to optimize the ad content.
3.Ray-Ban Top 3 Ads Creative Selection
|Landing Page Link||https://www.ray-ban.com/ireland/sunglasses/justin/plp?cid=PM-SRF_080420-IE_Promo20Off_LAL_Visitors_Justin||https://www.gafasdirect.com/collections/catalogo?utm_source=Facebook+Ads&utm_medium=Look+a+Like+Carrito&utm_campaign=Imagen+-+Erika&utm_content=Facebook_Mobile_Feed&fbclid=IwAR14b5wVgdHsjM8zfVJV7_8CUrznWJwB5QH0BsPXiwn3e22N7o9qwW0aeg8||https://www.facebook.com/81958664405/posts/10158704126034406/|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ray-Ban are successful.
Ray-Ban Creative Analysis:
Ray-Ban placed a Video ad in 2020-05-10-2020-06-18, and got 66 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Ray-Ban Top 3 Ads Audience Analysis:
|Country||Romania,United Arab Emirates||N/A||N/A|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Ray-Ban has the best conversion in Romania,United Arab Emirates, and can advertise more in Romania,United Arab Emirates in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Ray-Ban Top 3 Ads Performance Display
|During||40 days||15 days||31 days|
Advertising effectiveness is a direct manifestation of advertising. Ray-Ban ‘s Top 1 ad received 66 likes, 3 shares, 7 comments in just 40 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ray-Ban, helping Ray-Ban to grasp the ad data more clearly.