Top Ads on Ravensburger

Ravensburger Background Introduction:

Erlebe die Welt der Puzzles, Spiele und Bücher!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Ravensburger has been advertising and marketing on Facebook for many years. And Ravensburger has placed 123 of ads on the Facebook platform in the last month. In the past few years,Ravensburger has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Ravensburger on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Ravensburger. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Ravensburger.

BigSpy

1.Ravensburger Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Ravensburger  Ravensburger  Ravensburger
Page Categories  Baby Goods/Kids Goods  Games/Toys  Games/Toys
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  wordpress  N/A

Ravensburger Marketing Objectives Analysis: 

Ravensburger has been operating in Baby Goods/Kids Goods for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Ravensburger best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Ravensburger Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Kabrita Latvia  N/A Gewohnte Vielfalt für dich 
Ad Copy Text  no setting  no setting  Zeit für unendliche Puzzle-Vielfalt mit Ravensburger: Lass dich ganz einfach zu Hause von immer neu...
Link Description  N/A  N/A  In unserer Puzzle Blog Kolumne schreibt Anke Brinkmann exklusiv über ihre Erlebnisse rund um's Puzzeln. Hier findest du ihren neuesten Beitrag:
Website Link  www.pirkumins.com  playathomefest.com  community.ravensburger.de
CTA  SHOP_NOW  LEARN_MORE  LEARN_MORE
Text Word Count 0  0  128
Like 1  0  53

Ravensburger Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Ravensburger Top 1 ads got 1 likes. Ravensburger uses a sentence with the finishing touch title: “Kabrita Latvia”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Ravensburger shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Ravensburger should continue to optimize the ad content.

3.Ravensburger Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-05-21-2020-05-26  2020-05-18-2020-05-23  2020-04-28-2020-05-11
Landing Page Link  https://www.pirkumins.com/lv/kabrita-3-sausais-piena-maisijums-uz-kazas-piena-bazes-800g--no-12-men-  https://playathomefest.com/   https://community.ravensburger.de/?utm_source=facebook_platforms&utm_medium=paid&utm_campaign=RAG_200424_2dpuzzle_&utm_term=post4&fbclid=IwAR0NcSa6j1L5Zb3cZYrb9rc_YeUXWN3sSd46zwW0UzOm9RZlVngZe9pD1nw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Ravensburger are successful.

Ravensburger Creative Analysis: 

Ravensburger placed a Carousel ad in 2020-05-21-2020-05-26, and got 1 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Ravensburger Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Latvia  Ireland,United Kingdom  Germany
Language  Latvian  French  German

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Ravensburger has the best conversion in Latvia, and can advertise more in Latvia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Ravensburger Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-05-26  2020-05-18-2020-05-23  2020-04-28-2020-05-11
During  6 days  6 days 14 days 
Like  1  0  53
Share  1  0  3
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. Ravensburger ‘s Top 1 ad received 1 likes, 1 shares, 1 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Ravensburger, helping Ravensburger to grasp the ad data more clearly.