Top Ads on Rappler

Rappler Background Introduction:

Breaking news from the Philippines and around the world!

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rappler has been advertising and marketing on Facebook for many years. And Rappler has placed 117 of ads on the Facebook platform in the last month. In the past few years,Rappler has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rappler on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rappler. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rappler.


1.Rappler Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rappler  Rappler  Rappler
Page Categories  Media  Media  Media
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rappler Marketing Objectives Analysis: 

Rappler has been operating in Media for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rappler best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rappler Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Koleksi Foto Linimasa  Businesses are inspired to look BEYOND Rappler Plus Membership Program 
Ad Copy Text  Your support will help #DefendPressFreedom and keep our journalism independent of political pressure...  From big chains like Figaro Coffee Company, to neighborhood shops like R Systems, watch local busine...  Be a Rappler+ member and #HoldTheLine with us. As part of our community, you'll help shape our jou...
Link Description  Your support will help #DefendPressFreedom and keep our journalism independent of political pressure and commercial interests. Donate to #CourageON  N/A  Rappler Plus is a membership program and invites you to join a vibrant and engaged community in search of truth and impact. By joining, you’ll get exclusive access and invites to Rappler’s specialized content and exclusive events.
Website Link
Text Word Count 173  184  198
Like 3929  109  939

Rappler Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rappler Top 1 ads got 3929 likes. Rappler uses a sentence with the finishing touch title: “Koleksi Foto Linimasa”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rappler shared 173 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rappler should continue to optimize the ad content.

3.Rappler Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Image
Ad Time   2020-06-10-2020-06-18  2020-06-15-2020-06-18  2020-06-10-2020-06-13
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rappler are successful.

Rappler Creative Analysis: 

Rappler placed a Image ad in 2020-06-10-2020-06-18, and got 3929 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rappler Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Philippines  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rappler has the best conversion in Philippines, and can advertise more in Philippines in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rappler Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-10-2020-06-18  2020-06-15-2020-06-18  2020-06-10-2020-06-13
During  9 days  4 days 4 days 
Like  3929  109  939
Share  146  12  65
Comment  756  7  44

Advertising effectiveness is a direct manifestation of advertising. Rappler ‘s Top 1 ad received 3929 likes, 146 shares, 756 comments in just 9 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rappler, helping Rappler to grasp the ad data more clearly.