Top Ads on Rappi

Rappi Background Introduction:

Te solucionamos la vida para que hagas más de lo que tenés ganas, y menos de lo que te toca. #PediloPorRappi ??‍♂?

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rappi has been advertising and marketing on Facebook for many years. And Rappi has placed 1807 of ads on the Facebook platform in the last month. In the past few years,Rappi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rappi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rappi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rappi.

BigSpy

1.Rappi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rappi  Rappi  Rappi
Page Categories  Food & Beverage Company  Wine/Spirits  Food & Beverage Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rappi Marketing Objectives Analysis: 

Rappi has been operating in Food & Beverage Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rappi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rappi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Vem de Fanta e Bob's!  Promoción Smirnoff Trident Chile 
Ad Copy Text  Fanta e Bob's com desconto. Preciso dizer mais alguma coisa? Chama o contatinho e pede na Rappi.  Con Smirnoff Ice y Beer Station tú escoges el combo perfecto para disfrutar hoy.  Incluye tus Trident favoritos en tu lista de compras. Cómpralos aquí: https://bit.ly/TridentEnCas...
Link Description  N/A  Cómpralo ahora  N/A
Website Link  rappi.onelink.me  rappi.app.link  bit.ly
CTA  GET_OFFER  SHOP_NOW  SHOP_NOW
Text Word Count 96  81  104
Like 54  286  7

Rappi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rappi Top 1 ads got 54 likes. Rappi uses a sentence with the finishing touch title: “Vem de Fanta e Bob's!”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rappi shared 96 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rappi should continue to optimize the ad content.

3.Rappi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-16-2020-06-20  2020-06-12-2020-06-20  2020-06-10-2020-06-20
Landing Page Link  https://www.rappi.com/?pid=GrowthPartnerships&is_retargeting=true&utm_content=10s-video&utm_source=facebook&shortlink=fdae5fda&utm_medium=cpm&af_ad=Combo+Bobs+Fanta&utm_campaign=imc-fanta2020_aws_&af_channel=Social&utm_term=combo-bobs-rappi-rmkt&c=Revenue  https://www.rappi.com/?_branch_match_id=802407928092776507   https://www.rappi.com/?_branch_match_id=802926228393960913

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rappi are successful.

Rappi Creative Analysis: 

Rappi placed a Carousel ad in 2020-06-16-2020-06-20, and got 54 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rappi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Colombia  Chile
Language  Portuguese  Slovak  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rappi has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rappi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-16-2020-06-20  2020-06-12-2020-06-20  2020-06-10-2020-06-20
During  5 days  9 days 11 days 
Like  54  286  7
Share  1  16  1
Comment  2  3  0

Advertising effectiveness is a direct manifestation of advertising. Rappi ‘s Top 1 ad received 54 likes, 1 shares, 2 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rappi, helping Rappi to grasp the ad data more clearly.