Top Ads on Randstad France

Randstad France Background Introduction:

Randstad accompagne chaque année 40 000 entreprises et propose à plus de 52 000 candidats des postes en CDI, CDD & Intérim.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Randstad France has been advertising and marketing on Facebook for many years. And Randstad France has placed 38 of ads on the Facebook platform in the last month. In the past few years,Randstad France has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Randstad France on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Randstad France. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Randstad France.

BigSpy

1.Randstad France Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Randstad France  Randstad France  Randstad France
Page Categories  Employment Agency  Employment Agency  Employment Agency
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Randstad France Marketing Objectives Analysis: 

Randstad France has been operating in Employment Agency for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Randstad France best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Randstad France Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Randstad France  Randstad France Randstad recrute dans le secteur de l’assistanat (f/h) 
Ad Copy Text  no setting  Randstad recherche des caristes, des préparateurs de commandes et des manutentionnaires. Découvrez...  Randstad recrute en CDI, CDD et Intérim dans le secteur de l’assistanat partout en France ! De no...
Link Description  N/A  N/A  Découvrez nos offres d'emploi.
Website Link  app.work4labs.com  app.work4labs.com  app.work4labs.com
CTA      APPLY_NOW
Text Word Count 0  118  206
Like 0  29  15

Randstad France Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Randstad France Top 1 ads got 0 likes. Randstad France uses a sentence with the finishing touch title: “Randstad France”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Randstad France shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Randstad France should continue to optimize the ad content.

3.Randstad France Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Image
Ad Time   2020-04-07-2020-04-28  2020-04-20-2020-04-23  2019-04-16-2019-05-08
Landing Page Link  https://app.work4labs.com/list/-4247067675922756/standalone?app_data=filters/v2.ZmllbGQvbG9jYXRpb25fcmVnaW9uWzBdPUFsc2FjZSZmaWVsZC9sb2NhdGlvbl9yZWdpb25bMV09Q2hhbXBhZ25lLUFyZGVubmUmZmllbGQvbG9jYXRpb25fcmVnaW9uWzJdPUxvcnJhaW5lJmZpZWxkL2xvY2F0aW9uX3JlZ2lvblszXT3DjmxlLWRlLUZyYW5jZQ&strategy_id=5e84626703ba5c65e72282ba&ref=automated_ads_sjp_direct  https://app.work4labs.com/list/-4247067675922417/standalone?from_job_alert=0&app_data=job/130871561/filters/v2.ZmllbGQvcXVhbGlmaWNhdGlvbnNbMF09Q2FyaXN0ZSAoRi9IKSZmaWVsZC9xdWFsaWZpY2F0aW9uc1sxXT1NYWdhc2luaWVyIGNhcmlzdGUgKEYvSCkmZmllbGQvcXVhbGlmaWNhdGlvbnNbMl09TWFudXRlbnRpb25uYWlyZSAoRi9IKSZmaWVsZC9xdWFsaWZpY2F0aW9uc1szXT1QcsOpcGFyYXRldXIgZGUgY29tbWFuZGVzIChGL0gpJmZpZWxkL2luaG91c2VbMF09eWVz&strategy_id=5e8f0c1003ba5c21e3932590&ref=automated_ads_sjp_direct   https://www.randstad.fr/emploi/assistanat_secretariat/?secteur&utm_source=facebook&utm_medium=social-ad&utm_campaign=ran-c_sourcing_cxp-assistanat_0319

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Randstad France are successful.

Randstad France Creative Analysis: 

Randstad France placed a Carousel ad in 2020-04-07-2020-04-28, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Randstad France Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  France  N/A  France
Language  Dutch  Dutch  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Randstad France has the best conversion in France, and can advertise more in France in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Randstad France Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-07-2020-04-28  2020-04-20-2020-04-23  2019-04-16-2019-05-08
During  22 days  4 days 23 days 
Like  0  29  15
Share  0  7  10
Comment  0  8  3

Advertising effectiveness is a direct manifestation of advertising. Randstad France ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Randstad France, helping Randstad France to grasp the ad data more clearly.