Top Ads on Rancho da Pesca

Rancho da Pesca Background Introduction:

Rancho da Pesca Esporte e Lazer, equipamentos de pesca das melhores marcas você encontra aqui.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rancho da Pesca has been advertising and marketing on Facebook for many years. And Rancho da Pesca has placed 27 of ads on the Facebook platform in the last month. In the past few years,Rancho da Pesca has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rancho da Pesca on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rancho da Pesca. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rancho da Pesca.

BigSpy

1.Rancho da Pesca Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rancho da Pesca  Rancho da Pesca  Rancho da Pesca
Page Categories  Fishing Store  Fishing Store  Fishing Store
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rancho da Pesca Marketing Objectives Analysis: 

Rancho da Pesca has been operating in Fishing Store for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rancho da Pesca best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rancho da Pesca Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Carretilha Saga 11000 Marine Sports 11 Rolamentos 1,68m 30lb - R$ 419,40  Carretilha Saga 8000 Marine Sports 8 Rolamentos 1,68m 30lb - R$ 379,40 Carretilha Saga 4000 Marine Sports 4 Rolamentos 1,68m 30lb - R$ 329,40 
Ad Copy Text  https://produto.mercadolivre.com.br/MLB-1222135626-carretilha-saga-11000-marine-sports-11-rolamentos...  https://produto.mercadolivre.com.br/MLB-1222147194-carretilha-saga-8000-marine-sports-8-rolamentos-1...  https://produto.mercadolivre.com.br/MLB-1222200593-carretilha-saga-4000-marine-sports-4-rolamentos-1...
Link Description  Compre-o no Mercado Livre por R$ 419,40 - Compre em 12x - Frete grátis. Encontre mais produtos de Esportes e Fitness, Pesca, Carretilhas e Molinetes.  Compre-o no Mercado Livre por R$ 379,40 - Compre em 12x - Frete grátis. Encontre mais produtos de Esportes e Fitness, Pesca, Carretilhas e Molinetes.  Compre-o no Mercado Livre por R$ 329,40 - Compre em 12x - Frete grátis. Encontre mais produtos de Esportes e Fitness, Pesca, Carretilhas e Molinetes.
Website Link  produto.mercadolivre.com.br  produto.mercadolivre.com.br  produto.mercadolivre.com.br
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 114  112  112
Like 10  6  5

Rancho da Pesca Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rancho da Pesca Top 1 ads got 10 likes. Rancho da Pesca uses a sentence with the finishing touch title: “Carretilha Saga 11000 Marine Sports 11 Rolamentos 1,68m 30lb - R$ 419,40”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rancho da Pesca shared 114 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rancho da Pesca should continue to optimize the ad content.

3.Rancho da Pesca Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-05-01-2019-05-06  2019-05-01-2019-05-06  2019-05-01-2019-05-06
Landing Page Link  https://produto.mercadolivre.com.br/MLB-1222135626-carretilha-saga-11000-marine-sports-11-rolamentos-168m-30lb-_JM  https://produto.mercadolivre.com.br/MLB-1222147194-carretilha-saga-8000-marine-sports-8-rolamentos-168m-30lb-_JM   https://produto.mercadolivre.com.br/MLB-1222200593-carretilha-saga-4000-marine-sports-4-rolamentos-168m-30lb-_JM

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rancho da Pesca are successful.

Rancho da Pesca Creative Analysis: 

Rancho da Pesca placed a Image ad in 2019-05-01-2019-05-06, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rancho da Pesca Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Brazil  Brazil  Brazil
Language  Portuguese  Portuguese  Portuguese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rancho da Pesca has the best conversion in Brazil, and can advertise more in Brazil in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rancho da Pesca Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-05-01-2019-05-06  2019-05-01-2019-05-06  2019-05-01-2019-05-06
During  6 days  6 days 6 days 
Like  10  6  5
Share  3  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. Rancho da Pesca ‘s Top 1 ad received 10 likes, 3 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rancho da Pesca, helping Rancho da Pesca to grasp the ad data more clearly.