Top Ads on Raketa

Raketa Background Introduction:

Самая быстрая доставка еды в Днепре.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Raketa has been advertising and marketing on Facebook for many years. And Raketa has placed 268 of ads on the Facebook platform in the last month. In the past few years,Raketa has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Raketa on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Raketa. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Raketa.

BigSpy

1.Raketa Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Raketa  Raketa  Raketa
Page Categories  Food Delivery Service  Food Delivery Service  Food Delivery Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Raketa Marketing Objectives Analysis: 

Raketa has been operating in Food Delivery Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Raketa best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Raketa Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Raketa доставка їжі  Raketa • Доставка їжі Raketa 
Ad Copy Text  Швидка доставка з ресторанів без мінімальної суми зам...  -  Бургери, курочка, картопелька та навіть суші! І все це в...
Link Description  N/A  N/A  Бургери, курочка, картопелька та навіть суші! І все це в одному закладі — Крила / Kryla / Офіційна сторінка компанії Не зволікай, замовляй швидку доставку з додатком Raketa bit.ly/2U3HJEI #raketa_dnipro
Website Link  itunes.apple.com  raketaapp.com  bit.ly
CTA  INSTALL_MOBILE_APP  LEARN_MORE  LEARN_MORE
Text Word Count 321  357  332
Like 0  5  190

Raketa Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Raketa Top 1 ads got 0 likes. Raketa uses a sentence with the finishing touch title: “Raketa доставка їжі”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Raketa shared 321 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is INSTALL_MOBILE_APP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Raketa should continue to optimize the ad content.

3.Raketa Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Image
Ad Time   2020-06-11-2020-06-16  2020-05-27-2020-06-16  2020-06-02-2020-06-16
Landing Page Link  https://itunes.apple.com/app/id1304448320  https://raketaapp.com/?utm_source=facebook&utm_medium=cpc&utm_campaign=awareness_brandlift%7C23844969131300104%7C23844969131290104%7C23844969131280104&utm_content=video_dc   https://a.raketaapp.com/?utm_source=Facebook&utm_medium=cpm&utm_campaign=kryla

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Raketa are successful.

Raketa Creative Analysis: 

Raketa placed a Video ad in 2020-06-11-2020-06-16, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Raketa Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Ukraine  Ukraine,Morocco  Ukraine
Language  Ukrainian  Ukrainian  Ukrainian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Raketa has the best conversion in Ukraine, and can advertise more in Ukraine in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Raketa Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-05-27-2020-06-16  2020-06-02-2020-06-16
During  6 days  21 days 15 days 
Like  0  5  190
Share  0  1  1
Comment  0  12  1

Advertising effectiveness is a direct manifestation of advertising. Raketa ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Raketa, helping Raketa to grasp the ad data more clearly.