Top Ads on Rahva Raamat

Rahva Raamat Background Introduction:

Rahva Raamat on pikaaegsete traditsioonidega raamatuäri, mis on Eestis tegutsenud juba 1912. aastast.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rahva Raamat has been advertising and marketing on Facebook for many years. And Rahva Raamat has placed 86 of ads on the Facebook platform in the last month. In the past few years,Rahva Raamat has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rahva Raamat on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rahva Raamat. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rahva Raamat.

BigSpy

1.Rahva Raamat Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rahva Raamat  Rahva Raamat  Rahva Raamat
Page Categories  Bookstore  Bookstore  Bookstore
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Rahva Raamat Marketing Objectives Analysis: 

Rahva Raamat has been operating in Bookstore for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rahva Raamat best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rahva Raamat Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Raamatud alla 5 €  Homme südaööni e-poes hinnad kuni -98% Kogu lastekirjandus -15% 
Ad Copy Text  Suur valik raamatuid soodsamad kui 5 € Rahva Raamatu e-poes!  Homseni leiad Rahva Raamatu e-poest sajad raamatud kuni 98% soodsamalt!  Kõige menukamad lasteraamatud saad täna 15% soodsamalt! Lisaks tasuta transport Rahva Raamatu kaup...
Link Description  TASUTA transport pakiautomaati alates 29 € ostudest.  Transport kauplustesse on tasuta.  Transport kauplustesse on alati TASUTA!
Website Link  www.rahvaraamat.ee  www.rahvaraamat.ee  www.rahvaraamat.ee
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 62  71  109
Like 598  8  10

Rahva Raamat Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rahva Raamat Top 1 ads got 598 likes. Rahva Raamat uses a sentence with the finishing touch title: “Raamatud alla 5 €”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rahva Raamat shared 62 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rahva Raamat should continue to optimize the ad content.

3.Rahva Raamat Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-26-2020-06-16  2020-06-01-2020-06-02  2020-05-31-2020-06-01
Landing Page Link  https://www.rahvaraamat.ee/specialList/view/et?id=8980&utm_source=facebook&utm_medium=banner&utm_campaign=e-pood&utm_content=alla_5&fbclid=IwAR1QBK3HRPopLReiAyRqCSmkOqzSbeXYobuEgh2JNmiWTHj5SYmt5oKi6qY  https://www.rahvaraamat.ee/specialList/view/et?id=31437   https://www.rahvaraamat.ee/c/lastekirjandus/1/2/41/et?utm_source=facebook&utm_medium=banner&utm_campaign=lapsed-15

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rahva Raamat are successful.

Rahva Raamat Creative Analysis: 

Rahva Raamat placed a Image ad in 2020-03-26-2020-06-16, and got 598 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rahva Raamat Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Estonia  Estonia  N/A
Language  Estonian  Finnish  Estonian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rahva Raamat has the best conversion in Estonia, and can advertise more in Estonia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rahva Raamat Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-06-16  2020-06-01-2020-06-02  2020-05-31-2020-06-01
During  83 days  2 days 2 days 
Like  598  8  10
Share  66  4  3
Comment  2  0  0

Advertising effectiveness is a direct manifestation of advertising. Rahva Raamat ‘s Top 1 ad received 598 likes, 66 shares, 2 comments in just 83 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rahva Raamat, helping Rahva Raamat to grasp the ad data more clearly.