Top Ads on Rad Power Bikes

Rad Power Bikes Background Introduction:

Since 2007 Rad Power Bikes has been dedicated to building performance electric bicycles.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Rad Power Bikes has been advertising and marketing on Facebook for many years. And Rad Power Bikes has placed 277 of ads on the Facebook platform in the last month. In the past few years,Rad Power Bikes has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Rad Power Bikes on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Rad Power Bikes. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Rad Power Bikes.

BigSpy

1.Rad Power Bikes Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Rad Power Bikes  Rad Power Bikes  Rad Power Bikes
Page Categories  Bicycle Shop  Bicycle Shop  Bicycle Shop
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  shopify  shopify

Rad Power Bikes Marketing Objectives Analysis: 

Rad Power Bikes has been operating in Bicycle Shop for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Rad Power Bikes best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Rad Power Bikes Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Free Shipping Guarantee  $1,699 | Free Shipping RadWagon Electric Cargo Bike 
Ad Copy Text  Our signature ebike redesigned with every adventure in mind. Meet The RadWagon 4.  Ebikes from Rad Power Bikes were named the Best Electric Bikes in 7 categories by Electric Bike Revi...  Winner, Best Electric Cargo Bike of 2020
Link Description  Award-Winning Electric Bikes  Award-Winning Electric Bikes  Award-Winning Electric Bikes
Website Link  radpowerbikes.eu  radpowerbikes.ca  radpowerbikes.ca
CTA  LEARN_MORE  SHOP_NOW  SHOP_NOW
Text Word Count 81  142  40
Like 17  693  71

Rad Power Bikes Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Rad Power Bikes Top 1 ads got 17 likes. Rad Power Bikes uses a sentence with the finishing touch title: “Free Shipping Guarantee”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Rad Power Bikes shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Rad Power Bikes should continue to optimize the ad content.

3.Rad Power Bikes Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-18
Landing Page Link  https://radpowerbikes.eu/products/radwagon-electric-cargo-bike  https://radpowerbikes.ca/products/radrunner-electric-utility-bike?utm_source=facebook&utm_medium=paid&utm_campaign=PROSPECTING+-+Interests&utm_content=Photography+30%2B&fb_adid=23844589100050607&fb_campaign=PROSPECTING+-+Interests&fb_ad=EBR+2020+-+RN&fb_adsetid=23844206173240607&fb_adset=Photography+30%2B&fb_campaignid=23844206130930607&fbclid=IwAR2MVdxrh3qm9f46cZOa_7r5PRSGDqUhl7nTmdfXZPSQJIM0P9kXWsIcwmU   https://radpowerbikes.ca/products/radwagon-electric-cargo-bike

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Rad Power Bikes are successful.

Rad Power Bikes Creative Analysis: 

Rad Power Bikes placed a Video ad in 2020-05-28-2020-06-18, and got 17 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Rad Power Bikes Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Canada  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Rad Power Bikes has the best conversion in Canada, and can advertise more in Canada in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Rad Power Bikes Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-18  2020-05-28-2020-06-18
During  22 days  22 days 22 days 
Like  17  693  71
Share  2  131  5
Comment  3  91  5

Advertising effectiveness is a direct manifestation of advertising. Rad Power Bikes ‘s Top 1 ad received 17 likes, 2 shares, 3 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Rad Power Bikes, helping Rad Power Bikes to grasp the ad data more clearly.