Top Ads on RT Arabic

RT Arabic Background Introduction:

هيئة إخبارية إعلامية ناطقة باللغة العربية

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RT Arabic has been advertising and marketing on Facebook for many years. And RT Arabic has placed 381 of ads on the Facebook platform in the last month. In the past few years,RT Arabic has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RT Arabic on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RT Arabic. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RT Arabic.

BigSpy

1.RT Arabic Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RT Arabic  RT Arabic  RT Arabic
Page Categories  TV Channel  TV Channel  TV Channel
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RT Arabic Marketing Objectives Analysis: 

RT Arabic has been operating in TV Channel for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RT Arabic best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RT Arabic Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  الرئيس الجزائري يصدر تصريحا حول مقتل أسد من أسود الجزائر  بريطانيا تعلن عن لقاح ضد كورنا "COVID-19" وتوضح متى قد يبدأ استخدامه الجماعي اكتشاف علاقة بين لقاح شائع ونسبة الوفيات بفيروس كورونا 
Ad Copy Text  -  -  اكتشاف علاقة بين لقاح شائع ونسبة الوفيات بفيروس كورونا
Link Description  N/A  N/A  
Website Link  arabic.rt.com  arabic.rt.com  arabic.rt.com
CTA      
Text Word Count 103  130  100
Like 144046  238773  27869

RT Arabic Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RT Arabic Top 1 ads got 144046 likes. RT Arabic uses a sentence with the finishing touch title: “الرئيس الجزائري يصدر تصريحا حول مقتل أسد من أسود الجزائر”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RT Arabic shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RT Arabic should continue to optimize the ad content.

3.RT Arabic Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-04-2020-04-09  2020-03-19-2020-04-04  2020-04-01-2020-04-03
Landing Page Link  https://arabic.rt.com/middle_east/1090516-%D8%A7%D9%84%D8%B1%D8%A6%D9%8A%D8%B3-%D8%A7%D9%84%D8%AC%D8%B2%D8%A7%D8%A6%D8%B1%D9%8A-%D9%8A%D8%B9%D8%B2%D9%8A-%D8%B9%D8%A7%D8%A6%D9%84%D8%A9-%D8%AC%D9%86%D8%AF%D9%8A-%D9%82%D8%AA%D9%84-%D8%AE%D9%84%D8%A7%D9%84-%D9%85%D8%AD%D8%A7%D8%B1%D8%A8%D8%A9-%D8%A7%D9%84%D8%A5%D8%B1%D9%87%D8%A7%D8%A8/  https://arabic.rt.com/world/1094816-%D8%A8%D8%B1%D9%8A%D8%B7%D8%A7%D9%86%D9%8A%D8%A7-%D9%84%D8%AF%D9%8A%D9%86%D8%A7-%D9%84%D9%82%D8%A7%D8%AD-%D8%B6%D8%AF-covid-19-%D9%82%D8%AF-%D9%8A%D8%A8%D8%AF%D8%A3-%D8%A7%D8%B3%D8%AA%D8%AE%D8%AF%D8%A7%D9%85%D9%87-%D8%A7%D9%84%D8%AC%D9%85%D8%A7%D8%B9%D9%8A-%D9%81%D9%8A-2021/   https://arabic.rt.com/health/1099082-%D8%A7%D9%83%D8%AA%D8%B4%D8%A7%D9%81-%D8%B9%D9%84%D8%A7%D9%82%D8%A9-%D8%A8%D9%8A%D9%86-%D9%84%D9%82%D8%A7%D8%AD-%D8%B4%D8%A7%D8%A6%D8%B9-%D9%88%D9%86%D8%B3%D8%A8%D8%A9-%D8%A7%D9%84%D9%88%D9%81%D9%8A%D8%A7%D8%AA-%D8%A8%D8%B3%D8%A8%D8%A8-%D9%81%D9%8A%D8%B1%D9%88%D8%B3-%D9%83%D9%88%D8%B1%D9%88%D9%86%D8%A7/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RT Arabic are successful.

RT Arabic Creative Analysis: 

RT Arabic placed a Image ad in 2020-03-04-2020-04-09, and got 144046 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RT Arabic Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Algeria,Tunisia,Morocco  Algeria,Tunisia,Morocco...  Morocco,Tunisia...
Language  Arabic  Arabic  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RT Arabic has the best conversion in Algeria,Tunisia,Morocco, and can advertise more in Algeria,Tunisia,Morocco in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RT Arabic Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-04-2020-04-09  2020-03-19-2020-04-04  2020-04-01-2020-04-03
During  37 days  17 days 3 days 
Like  144046  238773  27869
Share  2651  19477  6274
Comment  4712  7094  850

Advertising effectiveness is a direct manifestation of advertising. RT Arabic ‘s Top 1 ad received 144046 likes, 2651 shares, 4712 comments in just 37 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RT Arabic, helping RT Arabic to grasp the ad data more clearly.