Top Ads on RSPCA NSW

RSPCA NSW Background Introduction:

RSPCA NSW is an animal welfare charity helping animals across NSW. Please note this page is not an emergency response site and isn't monitored after hours. Read more here: www.rspcansw.org.au

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSPCA NSW has been advertising and marketing on Facebook for many years. And RSPCA NSW has placed 14 of ads on the Facebook platform in the last month. In the past few years,RSPCA NSW has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSPCA NSW on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSPCA NSW. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSPCA NSW.

BigSpy

1.RSPCA NSW Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSPCA NSW  RSPCA NSW  RSPCA NSW
Page Categories  Animal Shelter  Animal Shelter  Animal Shelter
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  N/A

RSPCA NSW Marketing Objectives Analysis: 

RSPCA NSW has been operating in Animal Shelter for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSPCA NSW best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSPCA NSW Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wrap an animal in kindness this winter  Help protect neglected animals like Ruben this winter 50% Off Tickets Ends Today! 
Ad Copy Text  There are thousands of animals currently in RSPCA NSW care. As the ensuing months get colder and col...  Ruben was found cowered under a house… he was alone, terrified, and in so much pain… his skin wa...   50% off tickets ENDS TODAY! THIS IS YOUR LAST CHANCE! Australia's biggest doggy day out is back...
Link Description  As the cold sets in, the coming months will be challenging for the animals at the RSPCA. That’s why I’m helping keep animals safe this winter by becoming an RSPCA Winter Warmer! Wrap an animal in kindness and help keep them safe with me. Donate today.  As the cold sets in, the coming months will be challenging for the animals at the RSPCA. That’s why I’m helping keep animals safe this winter by becoming an RSPCA Winter Warmer! Wrap an animal in kindness and help keep them safe with me. Donate today.  Sign up for Australia's biggest doggy day out and walk to fight animal cruelty!
Website Link  www.rspcansw.org.au  www.rspcansw.org.au  www.millionpawswalk.com.au
CTA  DONATE_NOW  DONATE_NOW  SIGN_UP
Text Word Count 485  289  237
Like 200  6  67

RSPCA NSW Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSPCA NSW Top 1 ads got 200 likes. RSPCA NSW uses a sentence with the finishing touch title: “Wrap an animal in kindness this winter”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSPCA NSW shared 485 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DONATE_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSPCA NSW should continue to optimize the ad content.

3.RSPCA NSW Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-31-2020-06-18  2020-06-02-2020-06-03  2020-03-04-2020-03-04
Landing Page Link  https://www.rspcansw.org.au/winter-warmer/  https://www.rspcansw.org.au/winter-warmer/   https://www.millionpawswalk.com.au/?location=FBP&utm_source=facebook.com&utm_medium=paid-social&utm_campaign=NSW+Million+Paws+Walk+2020&utm_content=ad1&fbclid=IwAR0ytfRGE9oU1GfIEabj3B7dklM4HultAkGrZAFYRQGSlaxQAYmHiWMX_8c

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSPCA NSW are successful.

RSPCA NSW Creative Analysis: 

RSPCA NSW placed a Image ad in 2020-05-31-2020-06-18, and got 200 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSPCA NSW Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSPCA NSW has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSPCA NSW Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-31-2020-06-18  2020-06-02-2020-06-03  2020-03-04-2020-03-04
During  19 days  2 days 1 days 
Like  200  6  67
Share  36  0  5
Comment  16  0  3

Advertising effectiveness is a direct manifestation of advertising. RSPCA NSW ‘s Top 1 ad received 200 likes, 36 shares, 16 comments in just 19 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSPCA NSW, helping RSPCA NSW to grasp the ad data more clearly.