Top Ads on RSPCA (England & Wales)

RSPCA (England & Wales) Background Introduction:

Follow us for: ? Animal rescues ? Advice & tips ? Pets for adoption ? Animal welfare campaigns ? News & Events ?️ Amazing products

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSPCA (England & Wales) has been advertising and marketing on Facebook for many years. And RSPCA (England & Wales) has placed 69 of ads on the Facebook platform in the last month. In the past few years,RSPCA (England & Wales) has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSPCA (England & Wales) on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSPCA (England & Wales). BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSPCA (England & Wales).

BigSpy

1.RSPCA (England & Wales) Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSPCA (England & Wales)  RSPCA (England & Wales)  RSPCA (England & Wales)
Page Categories  Animal  Animal  Animal
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RSPCA (England & Wales) Marketing Objectives Analysis: 

RSPCA (England & Wales) has been operating in Animal for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSPCA (England & Wales) best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSPCA (England & Wales) Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RSPCA YOUNG PHOTOGRAPHER AWARDS  Get your free tote bag! Start your monthly gift now 
Ad Copy Text  Could you be the next RSPCA Young Photographer of the year? Entries are open to anyone aged 18 or un...  Get your paws on a free tote bag and show your love for ALL animals ???? Order yours now!  Coronavirus Emergency Appeal: For our Animal Rescue Teams, rising levels of infection mean a hard jo...
Link Description  ENTRIES NOW OPEN!  Stand up for all animals  Help keep Animal Rescue Teams on the frontline
Website Link  young.rspca.org.uk  forms.rspca.org.uk  ad.doubleclick.net
CTA  LEARN_MORE  LEARN_MORE  DONATE_NOW
Text Word Count 177  89  303
Like 30  304  874

RSPCA (England & Wales) Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSPCA (England & Wales) Top 1 ads got 30 likes. RSPCA (England & Wales) uses a sentence with the finishing touch title: “RSPCA YOUNG PHOTOGRAPHER AWARDS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSPCA (England & Wales) shared 177 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSPCA (England & Wales) should continue to optimize the ad content.

3.RSPCA (England & Wales) Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-06-18-2020-06-20  2020-06-04-2020-06-17  2020-04-09-2020-06-02
Landing Page Link  https://young.rspca.org.uk/ypa/about?utm_source=Facebook&utm_medium=Ads&utm_campaign=YPA&fbclid=IwAR2Mos8TzHQXqO4Ovk8dLszcHJR04uDY0JjRYWrvQcRQsPhYQmHc10rNhOk  https://forms.rspca.org.uk/tote-bag?Source=FBTBBRAUSTKIT   https://ad.doubleclick.net/ddm/clk/466200653;270992901;g

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSPCA (England & Wales) are successful.

RSPCA (England & Wales) Creative Analysis: 

RSPCA (England & Wales) placed a Image ad in 2020-06-18-2020-06-20, and got 30 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSPCA (England & Wales) Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  Romania
Language  German  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSPCA (England & Wales) has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSPCA (England & Wales) Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-04-2020-06-17  2020-04-09-2020-06-02
During  3 days  14 days 55 days 
Like  30  304  874
Share  4  47  157
Comment  17  33  29

Advertising effectiveness is a direct manifestation of advertising. RSPCA (England & Wales) ‘s Top 1 ad received 30 likes, 4 shares, 17 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSPCA (England & Wales), helping RSPCA (England & Wales) to grasp the ad data more clearly.