Top Ads on RSPB Love Nature

RSPB Love Nature Background Introduction:

The country's largest nature conservation charity, inspiring everyone to give nature a home.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSPB Love Nature has been advertising and marketing on Facebook for many years. And RSPB Love Nature has placed 50 of ads on the Facebook platform in the last month. In the past few years,RSPB Love Nature has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSPB Love Nature on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSPB Love Nature. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSPB Love Nature.

BigSpy

1.RSPB Love Nature Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSPB Love Nature  RSPB Love Nature  RSPB Love Nature
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RSPB Love Nature Marketing Objectives Analysis: 

RSPB Love Nature has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSPB Love Nature best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSPB Love Nature Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Wren will lockdown end!?  Handbook of British Birds Branch out over lockdown 
Ad Copy Text  Get outside with our free 6 week guide to put a little wild back into your world.  Discover the nature on your doorstep with RSPB membership & FREE Handbook of British Birds  Get outside with our free 6 week guide to put a little wild back into your world.
Link Description  N/A  FREE with RSPB membership  N/A
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  SIGN_UP  LEARN_MORE  SIGN_UP
Text Word Count 81  90  81
Like 429  30684  4841

RSPB Love Nature Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSPB Love Nature Top 1 ads got 429 likes. RSPB Love Nature uses a sentence with the finishing touch title: “Wren will lockdown end!?”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSPB Love Nature shared 81 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSPB Love Nature should continue to optimize the ad content.

3.RSPB Love Nature Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-16  2020-04-11-2020-06-15  2020-05-19-2020-06-13
Landing Page Link  https://www.rspb.org.uk/get-involved/activities/give-nature-a-home-in-your-garden/six-week-guide/?source=EFAITH0157&utm_source=facebook&utm_medium=linkclickad&utm_content=wrenwill&utm_campaign=putalittlewild2021  https://www.rspb.org.uk/join-and-donate/become-a-member/?source=MRGITH0054&utm_source=facebook&utm_medium=linkclickad&utm_content=spring20HBBB&utm_campaign=membership2021   https://www.rspb.org.uk/get-involved/activities/give-nature-a-home-in-your-garden/six-week-guide/?utm_source=LeadGen&utm_medium=Display&utm_campaign=LeadGen2020

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSPB Love Nature are successful.

RSPB Love Nature Creative Analysis: 

RSPB Love Nature placed a Image ad in 2020-05-28-2020-06-16, and got 429 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSPB Love Nature Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom,Belgium,United States  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSPB Love Nature has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSPB Love Nature Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-16  2020-04-11-2020-06-15  2020-05-19-2020-06-13
During  20 days  66 days 26 days 
Like  429  30684  4841
Share  45  2564  499
Comment  54  3158  395

Advertising effectiveness is a direct manifestation of advertising. RSPB Love Nature ‘s Top 1 ad received 429 likes, 45 shares, 54 comments in just 20 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSPB Love Nature, helping RSPB Love Nature to grasp the ad data more clearly.