Top Ads on RSL Art Union

RSL Art Union Background Introduction:

The RSL Art Union (www.rslartunion.com.au) helps to support Australia’s Veteran Community including ex-service men and women and their families.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSL Art Union has been advertising and marketing on Facebook for many years. And RSL Art Union has placed 90 of ads on the Facebook platform in the last month. In the past few years,RSL Art Union has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSL Art Union on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSL Art Union. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSL Art Union.

BigSpy

1.RSL Art Union Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSL Art Union  RSL Art Union  RSL Art Union
Page Categories  Nonprofit Organization  Nonprofit Organization  Nonprofit Organization
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RSL Art Union Marketing Objectives Analysis: 

RSL Art Union has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSL Art Union best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSL Art Union Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Each Ticket Sold Helps Australia's Veterans and Their Families  Buy a $5 Ticket Now RSL Art Union 
Ad Copy Text  Named in Honour of Former RSL Art Union Chairman Vic Reading, Enter for Your Chance to Win the Readi...  Enter for a Chance to Win 3 Luxury Waterfront Villas Valued at $4.8 Million  WIN the $2.4 Million Sunshine Trifecta – Three Luxury Apartments in Queensland!
Link Description  The RSL Art Union Prize Home Lottery is Australia's biggest prize home lottery. Each year the RSL Art Union conducts the largest and most expensive home & prizes out of any lottery in Australia, giving away over $33 million in prizes! The prizes offered range from beachfront homes, to multi-state pr...  The RSL Art Union Prize Home Lottery is Australia's biggest prize home lottery. Each year the RSL Art Union conducts the largest and most expensive home & prizes out of any lottery in Australia, giving away over $33 million in prizes! The prizes offered range from beachfront homes, to multi-state pr...  N/A
Website Link  www.rslartunion.com.au  www.rslartunion.com.au  www.facebook.com
CTA  SHOP_NOW  SHOP_NOW  LEARN_MORE
Text Word Count 132  75  84
Like 118  111  23

RSL Art Union Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSL Art Union Top 1 ads got 118 likes. RSL Art Union uses a sentence with the finishing touch title: “Each Ticket Sold Helps Australia's Veterans and Their Families”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSL Art Union shared 132 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSL Art Union should continue to optimize the ad content.

3.RSL Art Union Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-17-2020-06-18  2020-06-15-2020-06-17  2020-06-02-2020-06-07
Landing Page Link  https://www.rslartunion.com.au/Prizes/Draw377?utm_source=facebook&utm_medium=cpm&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D&utm_term=%7B%7Bad.name%7D%7D&campaignID=Social0118  https://www.rslartunion.com.au/Prizes/Draw377?utm_source=facebook&utm=medium=cpm&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D&utm_term=%7B%7Bad.name%7D%7D&campaignID=Social0118   https://www.facebook.com/rslartunion/?_sref_=10157440596538473&refid=28&_ft_=adid.23844885071200603:qid.6835646125386711331:mf_story_key.4667327928154820526:is_sponsored.1:ei.AI@AQL3LzfpqYom1g4QfhJ7LmR9FnU--qnziYrIwbykNeYiS42ZhZlrPu44x8qqcY2fTZOr8bYzqTBYikNDp7nEV-XR:top_level_post_id.10157440596548473:content_owner_id_new.32739823472:call_to_action_type.LEARN_MORE:page_id.32739823472:src.22:story_location.5:story_attachment_style.rich_media:view_time.1591547667:filter.h_nor:tds_flgs.3:actrs.32739823472:page_insights.%7B%2232739823472%22:%7B%22page_id%22:32739823472,%22page_id_type%22:%22page%22,%22actor_id%22:32739823472,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1591146515,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B10157440596548473%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:32739823472,%22page_id%22:32739823472,%22post_id%22:10157440596548473,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSL Art Union are successful.

RSL Art Union Creative Analysis: 

RSL Art Union placed a Image ad in 2020-06-17-2020-06-18, and got 118 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSL Art Union Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Australia  Australia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSL Art Union has the best conversion in Australia, and can advertise more in Australia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSL Art Union Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-18  2020-06-15-2020-06-17  2020-06-02-2020-06-07
During  2 days  3 days 6 days 
Like  118  111  23
Share  3  1  0
Comment  19  8  0

Advertising effectiveness is a direct manifestation of advertising. RSL Art Union ‘s Top 1 ad received 118 likes, 3 shares, 19 comments in just 2 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSL Art Union, helping RSL Art Union to grasp the ad data more clearly.