Top Ads on RSAWEB

RSAWEB Background Introduction:

RSAWEB is an established and rapidly expanding Internet Services Provider, specialising in True Cloud, Internet access, hosting and enterprise-class data centre solutions.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSAWEB has been advertising and marketing on Facebook for many years. And RSAWEB has placed 75 of ads on the Facebook platform in the last month. In the past few years,RSAWEB has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSAWEB on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSAWEB. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSAWEB.

BigSpy

1.RSAWEB Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSAWEB  RSAWEB  RSAWEB
Page Categories  Internet Service Provider  Internet Service Provider  Internet Service Provider
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RSAWEB Marketing Objectives Analysis: 

RSAWEB has been operating in Internet Service Provider for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSAWEB best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSAWEB Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Get fibre internet in Rylands from R575/pm  Get fibre internet in Rylands from R399/pm Get fibre internet in Athlone from R629/pm 
Ad Copy Text  Fast Fibre Internet is coming soon to Rylands! Order now and get it first!  Fast Fibre Internet is coming soon to Rylands! Order now and get it first!  Fast Fibre Internet is coming soon to Athlone! Order now and get it first!
Link Description  N/A  N/A  N/A
Website Link  www.rsaweb.co.za  www.rsaweb.co.za  www.rsaweb.co.za
CTA  GET_OFFER  GET_OFFER  GET_OFFER
Text Word Count 74  74  74
Like 10  7  15

RSAWEB Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSAWEB Top 1 ads got 10 likes. RSAWEB uses a sentence with the finishing touch title: “Get fibre internet in Rylands from R575/pm”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSAWEB shared 74 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_OFFER.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSAWEB should continue to optimize the ad content.

3.RSAWEB Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-04-11-2020-04-11  2020-03-29-2020-04-11  2020-03-27-2020-03-27
Landing Page Link  https://www.rsaweb.co.za/fibre-to-home/fb-rylnds/  https://www.rsaweb.co.za/fibre-to-home/fb-rylnds/   https://www.rsaweb.co.za/fibre-to-home/fb-thln/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSAWEB are successful.

RSAWEB Creative Analysis: 

RSAWEB placed a Image ad in 2020-04-11-2020-04-11, and got 10 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSAWEB Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Danish  Danish  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSAWEB has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSAWEB Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-11-2020-04-11  2020-03-29-2020-04-11  2020-03-27-2020-03-27
During  1 days  14 days 1 days 
Like  10  7  15
Share  4  3  6
Comment  6  4  5

Advertising effectiveness is a direct manifestation of advertising. RSAWEB ‘s Top 1 ad received 10 likes, 4 shares, 6 comments in just 1 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSAWEB, helping RSAWEB to grasp the ad data more clearly.