Top Ads on RSA Insurance UAE

RSA Insurance UAE Background Introduction:

Leading provider of car, home and travel insurance in the UAE. For more info: www.rsadirect.ae

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RSA Insurance UAE has been advertising and marketing on Facebook for many years. And RSA Insurance UAE has placed 47 of ads on the Facebook platform in the last month. In the past few years,RSA Insurance UAE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RSA Insurance UAE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RSA Insurance UAE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RSA Insurance UAE.

BigSpy

1.RSA Insurance UAE Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RSA Insurance UAE  RSA Insurance UAE  RSA Insurance UAE
Page Categories  Insurance Company  Insurance Company  Insurance Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RSA Insurance UAE Marketing Objectives Analysis: 

RSA Insurance UAE has been operating in Insurance Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RSA Insurance UAE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RSA Insurance UAE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Comprehensive Car Insurance  Comprehensive Car Insurance Need Insurance? 
Ad Copy Text  Don’t be misled by cheap car insurance. Be with RSA.  Don’t be misled by cheap car insurance. Be with RSA.  Don’t be misled by cheap car insurance. Be with RSA.
Link Description  UAE  UAE  We’ll insure your car, comprehensively.
Website Link  www.rsadirect.ae  www.rsadirect.ae  www.rsadirect.ae
CTA  GET_QUOTE  GET_QUOTE  GET_QUOTE
Text Word Count 54  54  54
Like 37  36  38

RSA Insurance UAE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RSA Insurance UAE Top 1 ads got 37 likes. RSA Insurance UAE uses a sentence with the finishing touch title: “Comprehensive Car Insurance”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RSA Insurance UAE shared 54 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is GET_QUOTE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RSA Insurance UAE should continue to optimize the ad content.

3.RSA Insurance UAE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-26-2020-06-18  2020-03-26-2020-06-14  2020-03-26-2020-06-12
Landing Page Link  https://www.rsadirect.ae/car-insurance?utm_source=Facebook&utm_medium=Paid_Social&utm_campaign=CP_Motor_Pricing&utm_term=Prospecting_conversion&utm_content=Lookalike+3%25  https://www.rsadirect.ae/car-insurance?utm_source=Facebook&utm_medium=Paid_Social&utm_campaign=CP_Motor_Pricing&utm_term=Prospecting_conversion&utm_content=broad&fbclid=IwAR2udUzaFJbcc8ZAxwP1JNuEk-IdihPMViNvtADRcI1xyB8wjLmaeTkF8y0   https://www.rsadirect.ae/car-insurance?utm_source=Facebook&utm_medium=Paid_Social&utm_campaign=CP_Motor_Pricing&utm_term=Prospecting_conversion&utm_content=Lookalike+3%25&fbclid=IwAR0MinJLcncEIr2jYdL5Z8byPaXP1DFGtyO-bxuKimTlJtO9X2TteHkBfLE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RSA Insurance UAE are successful.

RSA Insurance UAE Creative Analysis: 

RSA Insurance UAE placed a Image ad in 2020-03-26-2020-06-18, and got 37 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RSA Insurance UAE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Arab Emirates  India,United Arab Emirates  United Arab Emirates
Language  N/A  N/A  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RSA Insurance UAE has the best conversion in United Arab Emirates, and can advertise more in United Arab Emirates in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RSA Insurance UAE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-26-2020-06-18  2020-03-26-2020-06-14  2020-03-26-2020-06-12
During  85 days  81 days 79 days 
Like  37  36  38
Share  12  12  1
Comment  39  39  2

Advertising effectiveness is a direct manifestation of advertising. RSA Insurance UAE ‘s Top 1 ad received 37 likes, 12 shares, 39 comments in just 85 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RSA Insurance UAE, helping RSA Insurance UAE to grasp the ad data more clearly.