ROLAND-GARROS Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ROLAND-GARROS has been advertising and marketing on Facebook for many years. And ROLAND-GARROS has placed 20 of ads on the Facebook platform in the last month. In the past few years,ROLAND-GARROS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ROLAND-GARROS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ROLAND-GARROS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ROLAND-GARROS.


1.ROLAND-GARROS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Tennis Court  Tennis Court  Tennis Court
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ROLAND-GARROS Marketing Objectives Analysis: 

ROLAND-GARROS has been operating in Tennis Court for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ROLAND-GARROS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ROLAND-GARROS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Photos from ROLAND-GARROS's post  LOSC Clay Connect - Nadal Education and Tennis School 
Ad Copy Text  It's time to put your thinking cap on. Can you spot all the 5 changes that we've made? #SpotTheDiffe...  ¡Únete a ROLAND-GARROS en Facebook y participa por grandes premios cada mes!  From coaches to kids to teachers, Nadal Education and Tennis School is not all about learning Tennis...
Link Description  N/A  Official Facebook page of Roland-Garros  N/A
Website Link
Text Word Count 105  79  267
Like 35921  4088  1838

ROLAND-GARROS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ROLAND-GARROS Top 1 ads got 35921 likes. ROLAND-GARROS uses a sentence with the finishing touch title: “Photos from ROLAND-GARROS's post”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ROLAND-GARROS shared 105 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ROLAND-GARROS should continue to optimize the ad content.

3.ROLAND-GARROS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Video
Ad Time   2020-04-23-2020-04-28  2020-04-22-2020-04-26  2020-04-10-2020-04-10
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ROLAND-GARROS are successful.

ROLAND-GARROS Creative Analysis: 

ROLAND-GARROS placed a Image ad in 2020-04-23-2020-04-28, and got 35921 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ROLAND-GARROS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  N/A
Language  Portuguese  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ROLAND-GARROS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ROLAND-GARROS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-23-2020-04-28  2020-04-22-2020-04-26  2020-04-10-2020-04-10
During  6 days  5 days 1 days 
Like  35921  4088  1838
Share  41  101  112
Comment  84  90  53

Advertising effectiveness is a direct manifestation of advertising. ROLAND-GARROS ‘s Top 1 ad received 35921 likes, 41 shares, 84 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ROLAND-GARROS, helping ROLAND-GARROS to grasp the ad data more clearly.