Top Ads on RODA

RODA Background Introduction:

Tamo gde je porodica! www.roda.rs

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RODA has been advertising and marketing on Facebook for many years. And RODA has placed 187 of ads on the Facebook platform in the last month. In the past few years,RODA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RODA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RODA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RODA.

BigSpy

1.RODA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RODA  RODA  RODA
Page Categories  Retail Company  Retail Company  Retail Company
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RODA Marketing Objectives Analysis: 

RODA has been operating in Retail Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RODA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RODA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Na grelha com o Sá Pessoa - À Roda da Alimentação - Continente  RODA RODA 
Ad Copy Text  Esta semana, no programa À Roda da Alimentação, começamos por aprender a preparar um saudável c...  Domaći Zlatiborski kačkavalj jedan je od omiljenih tradicionalnih srpskih proizvoda! Pronađite ...  Bilo za doručak ili za večeru, suva svinjska pečenica je idealan sastojak u vašem sendviču! P...
Link Description  No meu programa À Roda da Alimentação desta semana contei com uma ajuda de luxo no churrasco.  Domaći Zlatiborski kačkavalj jedan je od omiljenih tradicionalnih srpskih proizvoda! Pronađite ga u najbližoj Rodi!  Bilo za doručak ili za večeru, suva svinjska pečenica je idealan sastojak u vašem sendviču! Pronađite je u najbližoj Rodi!
Website Link  www.arodadaalimentacao.pt  www.facebook.com  www.facebook.com
CTA  LEARN_MORE    
Text Word Count 581  122  132
Like 156  27  43

RODA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RODA Top 1 ads got 156 likes. RODA uses a sentence with the finishing touch title: “Na grelha com o Sá Pessoa - À Roda da Alimentação - Continente”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RODA shared 581 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RODA should continue to optimize the ad content.

3.RODA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-11-2020-06-16  2020-06-13-2020-06-15  2020-06-12-2020-06-15
Landing Page Link  https://www.arodadaalimentacao.pt/na-grelha-com-o-sa-pessoa/  https://www.facebook.com/roda.rs/photos/a.159385524121535/3249104778482912/?type=3   https://www.facebook.com/154227651303989/posts/3249099888483401/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RODA are successful.

RODA Creative Analysis: 

RODA placed a Image ad in 2020-06-11-2020-06-16, and got 156 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RODA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Portugal  N/A  N/A
Language  Portuguese  Croatian  Croatian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RODA has the best conversion in Portugal, and can advertise more in Portugal in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RODA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-11-2020-06-16  2020-06-13-2020-06-15  2020-06-12-2020-06-15
During  6 days  3 days 4 days 
Like  156  27  43
Share  16  1  2
Comment  5  0  0

Advertising effectiveness is a direct manifestation of advertising. RODA ‘s Top 1 ad received 156 likes, 16 shares, 5 comments in just 6 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RODA, helping RODA to grasp the ad data more clearly.