Top Ads on ROCCAT

ROCCAT Background Introduction:

Gaming Hardware designed in ??Germany. Made to win! #SetTheRules

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

ROCCAT has been advertising and marketing on Facebook for many years. And ROCCAT has placed 110 of ads on the Facebook platform in the last month. In the past few years,ROCCAT has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for ROCCAT on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for ROCCAT. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from ROCCAT.

BigSpy

1.ROCCAT Top 3 Ads Basic Understanding

   top1  top2  top3
Name  ROCCAT  ROCCAT  ROCCAT
Page Categories  Computers (Brand)  Product/Service  Product/Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

ROCCAT Marketing Objectives Analysis: 

ROCCAT has been operating in Computers (Brand) for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. ROCCAT best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.ROCCAT Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  ROCCAT® Leadr Now Only $99.99  Koleksi Foto Linimasa ROCCAT Gaming Gear: Now Available At Argos!  
Ad Copy Text  The Leadr gives you the freedom of wireless with the performance of wired. #ROCCAT #ExperiencePrecis...  The game I play the most right now is CS:GO. I like the team play, the action and those nice looking...  Discover the multi-award-winning ROCCAT gaming range at Argos. #ExperiencePrecision #Vulcan #Kain
Link Description  You save $40.00!  The game I play the most right now is CS:GO. I like the team play, the action and those nice looking skins about it. The equipment from ROCCAT looks nice because of the AIMO illumination, which synchronizes all devices with each other and it works very well so that I can keep up with my competition. x_Phlilpp_x #ROCCATEERS  Discover now
Website Link  en.roccat.org  www.facebook.com  www.argos.co.uk
CTA  SHOP_NOW    LEARN_MORE
Text Word Count 103  325  97
Like 61  519  99

ROCCAT Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. ROCCAT Top 1 ads got 61 likes. ROCCAT uses a sentence with the finishing touch title: “ROCCAT® Leadr Now Only $99.99”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. ROCCAT shared 103 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. ROCCAT should continue to optimize the ad content.

3.ROCCAT Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-03-2020-06-19  2020-06-14-2020-06-18  2020-06-15-2020-06-17
Landing Page Link  https://en.roccat.org/Deals/Leadr?utm_source=facebook&utm_medium=socialads&utm_campaign=%7B%7Bcampaign.name%7D%7D&utm_content=%7B%7Badset.name%7D%7D&campaign_ad=%7B%7Bad.name%7D%7D  https://www.facebook.com/ROCCATUK/photos/a.204984173275756/961150360992463/?type=3   https://www.argos.co.uk/search/roccat/?clickOrigin=searchbar:home:term:roccat

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by ROCCAT are successful.

ROCCAT Creative Analysis: 

ROCCAT placed a Image ad in 2020-05-03-2020-06-19, and got 61 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.ROCCAT Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  United Kingdom  United Kingdom
Language  French  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

ROCCAT has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.ROCCAT Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-03-2020-06-19  2020-06-14-2020-06-18  2020-06-15-2020-06-17
During  48 days  5 days 3 days 
Like  61  519  99
Share  5  9  7
Comment  34  1  18

Advertising effectiveness is a direct manifestation of advertising. ROCCAT ‘s Top 1 ad received 61 likes, 5 shares, 34 comments in just 48 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for ROCCAT, helping ROCCAT to grasp the ad data more clearly.