Top Ads on RNLI

RNLI Background Introduction:

Funded by charitable donations, our lifeboat crews & lifeguards have saved at least 140,000 lives at sea since 1824.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RNLI has been advertising and marketing on Facebook for many years. And RNLI has placed 22 of ads on the Facebook platform in the last month. In the past few years,RNLI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RNLI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RNLI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RNLI.


1.RNLI Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Emergency Rescue Service  Emergency Rescue Service  Emergency Rescue Service
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RNLI Marketing Objectives Analysis: 

RNLI has been operating in Emergency Rescue Service for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RNLI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RNLI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Protect your family  RNLI Mayday: have a Cuppa for the Crew N/A 
Ad Copy Text  Heading to the coast? #BeBeachSafe: check the weather and tides, keep an eye on your family and don'...  Our crews are still on call and they need your support to continue saving lives at sea. That's why w...  no setting
Link Description  Follow our safety advice  N/A  N/A
Website Link
Text Word Count 118  284  0
Like 298  1015  0

RNLI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RNLI Top 1 ads got 298 likes. RNLI uses a sentence with the finishing touch title: “Protect your family”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RNLI shared 118 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RNLI should continue to optimize the ad content.

3.RNLI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Carousel
Ad Time   2020-05-20-2020-05-24  2020-05-03-2020-05-06  2020-04-09-2020-04-15
Landing Page Link

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RNLI are successful.

RNLI Creative Analysis: 

RNLI placed a Video ad in 2020-05-20-2020-05-24, and got 298 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RNLI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United Kingdom  United Kingdom
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RNLI has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RNLI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-20-2020-05-24  2020-05-03-2020-05-06  2020-04-09-2020-04-15
During  5 days  4 days 7 days 
Like  298  1015  0
Share  103  259  0
Comment  16  26  0

Advertising effectiveness is a direct manifestation of advertising. RNLI ‘s Top 1 ad received 298 likes, 103 shares, 16 comments in just 5 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RNLI, helping RNLI to grasp the ad data more clearly.