Top Ads on RMIT English

RMIT English Background Introduction:

Khám phá các chương trình tiếng Anh tại RMIT bao gồm Tiếng Anh cho Teen và Luyện thi IELTS tại 3 tỉnh thành: Hồ Chí Minh, Hà Nội & Đà Nẵng.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RMIT English has been advertising and marketing on Facebook for many years. And RMIT English has placed 70 of ads on the Facebook platform in the last month. In the past few years,RMIT English has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RMIT English on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RMIT English. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RMIT English.

BigSpy

1.RMIT English Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RMIT English  RMIT English  RMIT English
Page Categories  Language School  Language School  Language School
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RMIT English Marketing Objectives Analysis: 

RMIT English has been operating in Language School for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RMIT English best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RMIT English Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Ngày hội Tiếng Anh Mùa hè cho Teen (12-17 tuổi)  Chương trình Tiếng Anh Mùa hè cho Teen (12-17 tuổi) Ngày hội Tiếng Anh Mùa hè cho Teen (12-17 tuổi) 
Ad Copy Text  -  ☀ Con đã sẵn sàng tăng tốc để chinh phục thử thách mùa hè 2 tuần, vừa tối ...  -
Link Description  Trải nghiệm mùa hè trong môi trường đại học quốc tế  Trải nghiệm mùa hè trong môi trường đại học quốc tế  Trải nghiệm mùa hè trong môi trường đại học quốc tế
Website Link  www.rmitenglishevent.rmit.edu.vn  bit.ly  www.rmitenglishevent.rmit.edu.vn
CTA  SIGN_UP  SIGN_UP  SIGN_UP
Text Word Count 1577  1368  1572
Like 3  105  3

RMIT English Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RMIT English Top 1 ads got 3 likes. RMIT English uses a sentence with the finishing touch title: “Ngày hội Tiếng Anh Mùa hè cho Teen (12-17 tuổi)”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RMIT English shared 1577 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SIGN_UP.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RMIT English should continue to optimize the ad content.

3.RMIT English Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-02-2020-06-14
Landing Page Link  https://www.rmitenglishevent.rmit.edu.vn/summer-2020-dn-vn  https://www.rmitenglishevent.rmit.edu.vn/summer-2020-sg-vn   https://www.rmitenglishevent.rmit.edu.vn/teen-english-vn?utm_source=facebook&utm_medium=wcv&fbclid=IwAR2XcqSNtEuaDR0ufTBupKf8Gmzgl35rbyhrDm2j134G-kiszkohz4RGlBE

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RMIT English are successful.

RMIT English Creative Analysis: 

RMIT English placed a Image ad in 2020-05-28-2020-06-18, and got 3 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RMIT English Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Vietnam  Vietnam  N/A
Language  Vietnamese  Vietnamese  Vietnamese

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RMIT English has the best conversion in Vietnam, and can advertise more in Vietnam in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RMIT English Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-28-2020-06-18  2020-05-28-2020-06-17  2020-06-02-2020-06-14
During  22 days  21 days 13 days 
Like  3  105  3
Share  0  5  0
Comment  0  32  0

Advertising effectiveness is a direct manifestation of advertising. RMIT English ‘s Top 1 ad received 3 likes, 0 shares, 0 comments in just 22 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RMIT English, helping RMIT English to grasp the ad data more clearly.