Top Ads on RMIT University

RMIT University Background Introduction:

RMIT University. We're online M-F 8:30am-5:30pm. www.rmit.edu.au CRICOS 00122A RTO 3046

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RMIT University has been advertising and marketing on Facebook for many years. And RMIT University has placed 128 of ads on the Facebook platform in the last month. In the past few years,RMIT University has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RMIT University on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RMIT University. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RMIT University.

BigSpy

1.RMIT University Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RMIT University  RMIT University  RMIT University
Page Categories  College & University  College & University  College & University
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RMIT University Marketing Objectives Analysis: 

RMIT University has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RMIT University best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RMIT University Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Shape what's next  Discover What's Next: Computer Science & Information Technology Engineer what's next 
Ad Copy Text  Explore your future with RMIT University, Melbourne, Australia. Study online now, and on campus late...  Discover all you need to know about studying Computer Science & Information Technology at RMIT. A se...  Get the engineering skills that make a difference with RMIT University. Study online now, and on cam...
Link Description  Explore RMIT University  https://www.eventbrite.com.au/e/discover-whats-next-computer-science-information-technology-tickets-104510614060  Explore RMIT University
Website Link  ad.doubleclick.net  www.eventbrite.com.au  ad.doubleclick.net
CTA  LEARN_MORE  BUY_TICKETS  LEARN_MORE
Text Word Count 102  154  110
Like 587  13  56

RMIT University Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RMIT University Top 1 ads got 587 likes. RMIT University uses a sentence with the finishing touch title: “Shape what's next”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RMIT University shared 102 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RMIT University should continue to optimize the ad content.

3.RMIT University Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Image  Video
Ad Time   2020-06-08-2020-06-20  2020-06-14-2020-06-20  2020-06-08-2020-06-15
Landing Page Link  https://www.rmit.edu.au/study-with-us/international-students/indonesia?utm_source=facebook&utm_medium=paid-social&utm_campaign=20-06-international+acquisition&utm_content=prospecting-indonesia-generic-video-cinema+ad+30+sec  https://www.eventbrite.com.au/e/discover-whats-next-computer-science-information-technology-tickets-104510614060   https://www.rmit.edu.au/study-with-us/engineering?utm_source=facebook&utm_medium=paid-social&utm_campaign=20-06-international+acquisition&utm_content=prospecting-india+pakistan-ia+engineering-video-engineers+are+solvers

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RMIT University are successful.

RMIT University Creative Analysis: 

RMIT University placed a Video ad in 2020-06-08-2020-06-20, and got 587 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RMIT University Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Indonesia  Cambodia  N/A
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RMIT University has the best conversion in Indonesia, and can advertise more in Indonesia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RMIT University Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-06-14-2020-06-20  2020-06-08-2020-06-15
During  13 days  7 days 8 days 
Like  587  13  56
Share  6  0  4
Comment  1  0  0

Advertising effectiveness is a direct manifestation of advertising. RMIT University ‘s Top 1 ad received 587 likes, 6 shares, 1 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RMIT University, helping RMIT University to grasp the ad data more clearly.