Top Ads on RM Sotheby's

RM Sotheby's Background Introduction:

Offering the world's finest motor cars www.rmsothebys.com

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RM Sotheby's has been advertising and marketing on Facebook for many years. And RM Sotheby's has placed 45 of ads on the Facebook platform in the last month. In the past few years,RM Sotheby's has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RM Sotheby's on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RM Sotheby's. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RM Sotheby's.

BigSpy

1.RM Sotheby's Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RM Sotheby's  RM Sotheby's  RM Sotheby's
Page Categories  Auction House  Website  Auction House
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RM Sotheby's Marketing Objectives Analysis: 

RM Sotheby's has been operating in Auction House for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RM Sotheby's best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RM Sotheby's Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Use Coupon Code 20AF19WEB  RM Sotheby's - 1994 McLaren F1 'LM-Specification' | Monterey 2019 The Strauss Collection | Auburn Spring 29 May - 1 June 2019 
Ad Copy Text  The Auburn Fall Auction is almost here! Save some with a 25% off discount offer on general admiss...  1994 McLaren F1 LM Specs For sale by RM Sotheby's august 16 Estimate $21.000.000 - $23.000.000 BMW ...  This year at Auburn, the festivities begin on Wednesday and Thursday with two full days of memorabil...
Link Description  Order Your Tickets Online Today And Save!  The McLaren F1 is that rare supercar that knows no critic. From its aesthetic appeal to its technical merit and competition record, the F1 is nothing short of perfect. So seldom achieved, perfection in design almost always commences with a singular vision, and the F1’s vision belonged to Gordon Mu...  Over 350 Memorabilia Lots Offered Without Reserve
Website Link  rmsothebys.com  rmsothebys.com  rmsothebys.com
CTA  LEARN_MORE  LEARN_MORE  SHOP_NOW
Text Word Count 199  606  381
Like 75  369  0

RM Sotheby's Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RM Sotheby's Top 1 ads got 75 likes. RM Sotheby's uses a sentence with the finishing touch title: “Use Coupon Code 20AF19WEB”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RM Sotheby's shared 199 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RM Sotheby's should continue to optimize the ad content.

3.RM Sotheby's Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2019-08-13-2019-08-16  2019-08-01-2019-08-07  2019-04-02-2019-05-08
Landing Page Link  https://rmsothebys.com/en/auctions/af19?utm_source=facebook&utm_medium=social&utm_campaign=AF19&utm_content=gate&fbclid=IwAR3phYOwejf7CYGj0nZLiApgvI1-_F6ts0-i_e_5EgVDCTBjuoi1j82RHVo  https://rmsothebys.com/en/auctions/mo19/monterey/lots/r0164-1994-mclaren-f1-lm-specification/792832?utm_source=facebook&utm_medium=Classiccarratings&fbclid=IwAR2w1zF67ecLErVTnAH1gVqOAwerVddY1uRNqbWRNBGNujrrDGLiBicVwLc   https://rmsothebys.com/en/auctions/as19/auburn-spring/lots/n1212-drink-coca-cola-fountain-service-wspigots-signs-mounted-back-to-back/768980?utm_source=Facebook&utm_medium=Social&utm_campaign=ASC19&utm_term=Strauss

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RM Sotheby's are successful.

RM Sotheby's Creative Analysis: 

RM Sotheby's placed a Image ad in 2019-08-13-2019-08-16, and got 75 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RM Sotheby's Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RM Sotheby's has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RM Sotheby's Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2019-08-13-2019-08-16  2019-08-01-2019-08-07  2019-04-02-2019-05-08
During  4 days  7 days 37 days 
Like  75  369  0
Share  20  98  1
Comment  8  72  0

Advertising effectiveness is a direct manifestation of advertising. RM Sotheby's ‘s Top 1 ad received 75 likes, 20 shares, 8 comments in just 4 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RM Sotheby's, helping RM Sotheby's to grasp the ad data more clearly.