Top Ads on RIU Hotels and Resorts

RIU Hotels and Resorts Background Introduction:

Bienvenidos a la página oficial de RIU Hotels & Resorts - Welcome to RIU Hotels & Resorts official Facebook page.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RIU Hotels and Resorts has been advertising and marketing on Facebook for many years. And RIU Hotels and Resorts has placed 305 of ads on the Facebook platform in the last month. In the past few years,RIU Hotels and Resorts has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RIU Hotels and Resorts on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RIU Hotels and Resorts. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RIU Hotels and Resorts.

BigSpy

1.RIU Hotels and Resorts Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RIU Hotels and Resorts  RIU Hotels and Resorts  RIU Hotels and Resorts
Page Categories  Beach Resort  Beach Resort  Beach Resort
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RIU Hotels and Resorts Marketing Objectives Analysis: 

RIU Hotels and Resorts has been operating in Beach Resort for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RIU Hotels and Resorts best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RIU Hotels and Resorts Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Opción Cancelación 100% Gratuita  Prix exceptionnelles! From 95 USD 
Ad Copy Text  ¡Ya estamos de vuelta! 19 Junio: reapertura del hotel Riu Guanacaste con el mejor Todo Incluido ...  Mehrba! Visitez nos hôtels à Agadir et à Marrakech en toute securité et tranquillité. Modificat...  ¡We are back! June 15: Riu Ocho Rios reopens with the best 24h All Inclusive. ➡ 100% Free Can...
Link Description  Nuevos protocolos sanitarios  N/A  100% Free Cancellation
Website Link  ad.doubleclick.net  ad.doubleclick.net  ad.doubleclick.net
CTA  BOOK_TRAVEL  LEARN_MORE  BOOK_TRAVEL
Text Word Count 295  127  249
Like 737  4  192

RIU Hotels and Resorts Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RIU Hotels and Resorts Top 1 ads got 737 likes. RIU Hotels and Resorts uses a sentence with the finishing touch title: “Opción Cancelación 100% Gratuita”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RIU Hotels and Resorts shared 295 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is BOOK_TRAVEL.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RIU Hotels and Resorts should continue to optimize the ad content.

3.RIU Hotels and Resorts Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Carousel  Video
Ad Time   2020-06-09-2020-06-19  2020-06-08-2020-06-19  2020-06-09-2020-06-19
Landing Page Link  https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001959654&ds_e_ca_id=23845397807830299&ds_e_ag_id=23845397808660299&ds_e_ad_id=23845397825650299&ds_e_ca_name=cr_es_vac_display_reaperturagnc&ds_e_ag_name=cr_es_vac_display_reaperturagnc+-+Fans&ds_e_ad_name=cr_es_vac_display_reaperturagnc+-+Fans+-+Link+Post+-+Link&ds_sig=e3NPYYRkZlc95A&=&utm_medium=display&utm_source=Facebook&utm_campaign=cr_es_vac_display_reaperturagnc&utm_id=5edfeb1625942cddc37a0b03&ds_dest_url=https%3A%2F%2Fwww.riu.com%2Fes%2Fofertas%2Fvacaciones-riu-CR.jsp%3Ffbclid%3DIwAR1zgZqBXLE2CoDjYPRQFr76B6MLLs71SFmNPjDrryoHm05dKybwFIqB_Es  https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001959426&ds_e_ca_id=23844888312570437&ds_e_ag_id=23844888312630437&ds_e_ad_id=23844888313350437&ds_e_ca_name=MA_FR_VAC_DISPLAY_ONGOING_gen&ds_e_ag_name=MA_FR_VAC_DISPLAY_ONGOING_gen+-+MA_VAC_DISPLAY_BROAD&ds_e_ad_name=MA_VAC_DISPLAY_BROAD+-+Dynamic+Travel+Ad&ds_sig=BYNCUT8RHAEc2g&=&utm_medium=&utm_source=Facebook&utm_campaign=MA_FR_VAC_DISPLAY_ONGOING_gen&utm_id=5ed9107d25aa64682622da68&ds_dest_url=https%3A%2F%2Fwww.riu.com%2Ffr%2Fhotel%2Fmaroc%2Fagadir%2Fhotel-riu-tikida-beach%2Findex.jsp%3Futm_term%3DTBE%26fbclid%3DIwAR15Mw19L9SLnVZDD4Q0xqy2XCH_v3gYstz1q6quVChw-sLqpqPT1DRiW3I   https://ad.doubleclick.net/ddm/socialclk?ds_aid=700000001962265&ds_e_ca_id=23845135786670338&ds_e_ag_id=23845135786770338&ds_e_ad_id=23845135795340338&ds_e_ca_name=jm_en_vac_display_reopeningori&ds_e_ag_name=jm_en_vac_display_reopeningori+-+LAL+%28RC+10%25%2BReservas+7%25%2BExclu+5%25%29&ds_e_ad_name=jm_en_vac_display_reopeningori+-+LAL+%28RC+10%25%2BReservas+7%25%2BExclu+5%25%29+-+Video+Post+-+Video&ds_sig=RMEF_dGnZbo62w&=&utm_medium=display&utm_source=Facebook&utm_campaign=jm_en_vac_display_reopeningori&utm_id=5ee033fc29c4c576b5182305&ds_dest_url=https%3A%2F%2Fwww.riu.com%2Fen%2Fofertas%2Fvacations-riu-JM.jsp%3Ffbclid%3DIwAR0507P-aJf0rwtqWM2L-uoxOeBhfKJoz6aWj5WCLRX5g8S0nUYmeMqZNnw

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RIU Hotels and Resorts are successful.

RIU Hotels and Resorts Creative Analysis: 

RIU Hotels and Resorts placed a Image ad in 2020-06-09-2020-06-19, and got 737 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RIU Hotels and Resorts Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Costa Rica  Morocco  Jamaica
Language  Spanish  French  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RIU Hotels and Resorts has the best conversion in Costa Rica, and can advertise more in Costa Rica in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RIU Hotels and Resorts Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-09-2020-06-19  2020-06-08-2020-06-19  2020-06-09-2020-06-19
During  11 days  12 days 11 days 
Like  737  4  192
Share  76  3  87
Comment  378  0  28

Advertising effectiveness is a direct manifestation of advertising. RIU Hotels and Resorts ‘s Top 1 ad received 737 likes, 76 shares, 378 comments in just 11 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RIU Hotels and Resorts, helping RIU Hotels and Resorts to grasp the ad data more clearly.