Top Ads on RIMOWA

RIMOWA Background Introduction:

Whether traditional aluminium cases or light luggage made of the high-tech material polycarbonate, the RIMOWA design is unmistakable due to the groove structure of its case shells.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RIMOWA has been advertising and marketing on Facebook for many years. And RIMOWA has placed 71 of ads on the Facebook platform in the last month. In the past few years,RIMOWA has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RIMOWA on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RIMOWA. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RIMOWA.

BigSpy

1.RIMOWA Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RIMOWA  RIMOWA  RIMOWA
Page Categories  Company  Company  E-commerce Website
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  shopify

RIMOWA Marketing Objectives Analysis: 

RIMOWA has been operating in Company for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RIMOWA best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RIMOWA Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  The RIMOWA Essential  RIMOWA N/A 
Ad Copy Text  市場首款聚碳酸酯材質行李箱,由專業工匠精心打造。  Dreaming of your next destination? Discover the luggage that will get you there.  no setting
Link Description  恆久雋永  N/A  N/A
Website Link  ad.doubleclick.net  www.rimowa.com  suchprice.com
CTA  LEARN_MORE  SHOP_NOW  LEARN_MORE
Text Word Count 72  80  0
Like 188  0  0

RIMOWA Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RIMOWA Top 1 ads got 188 likes. RIMOWA uses a sentence with the finishing touch title: “The RIMOWA Essential”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RIMOWA shared 72 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RIMOWA should continue to optimize the ad content.

3.RIMOWA Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Carousel  Image
Ad Time   2020-06-07-2020-06-18  2020-06-09-2020-06-18  2020-06-16-2020-06-18
Landing Page Link  https://www.rimowa.com/hk/en/heritage/?utm_source=facebook&utm_medium=social&utm_campaign=craftmanship_2020_hk&utm_content=newsfeed_polycarbonate&dclid=CNW9nNydjOoCFUIGXAodSwYHLQ  https://www.rimowa.com/us/en/luggage/colour/blue/cabin-s/88352614.html?utm_medium=social&utm_source=facebook&utm_campaign=Acquisition&fbclid=IwAR0-Xg1mYTx571fbfDha9OSJ5nspFP-HJt_2OvB1AqGcWQxtROPpvBF1qw8   https://suchprice.com/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RIMOWA are successful.

RIMOWA Creative Analysis: 

RIMOWA placed a Video ad in 2020-06-07-2020-06-18, and got 188 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RIMOWA Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  N/A  Hong Kong SAR
Language  Chinese (Simplified)  German  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RIMOWA has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RIMOWA Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-07-2020-06-18  2020-06-09-2020-06-18  2020-06-16-2020-06-18
During  12 days  10 days 3 days 
Like  188  0  0
Share  7  0  0
Comment  3  0  0

Advertising effectiveness is a direct manifestation of advertising. RIMOWA ‘s Top 1 ad received 188 likes, 7 shares, 3 comments in just 12 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RIMOWA, helping RIMOWA to grasp the ad data more clearly.