Top Ads on RICS

RICS Background Introduction:

RICS (Royal Institution of Chartered Surveyors) exists to promote excellence in professional standards around the world.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RICS has been advertising and marketing on Facebook for many years. And RICS has placed 18 of ads on the Facebook platform in the last month. In the past few years,RICS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RICS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RICS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RICS.

BigSpy

1.RICS Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RICS  RICS  RICS
Page Categories  College & University  Clothing (Brand)  Clothing (Brand)
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  shopify  shopify

RICS Marketing Objectives Analysis: 

RICS has been operating in College & University for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RICS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RICS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Brijesh Patel  N/A N/A 
Ad Copy Text  Earn a globally recognized MBA in built environment from RICS SBE. Join the real estate revolution. ...  no setting  no setting
Link Description  N/A  N/A  N/A
Website Link  www.facebook.com  unclericsvintage.com  unclericsvintage.com
CTA    SHOP_NOW  SHOP_NOW
Text Word Count 206  0  0
Like 745  0  0

RICS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RICS Top 1 ads got 745 likes. RICS uses a sentence with the finishing touch title: “Brijesh Patel”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RICS shared 206 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is .

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RICS should continue to optimize the ad content.

3.RICS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Carousel
Ad Time   2020-04-26-2020-06-10  2020-06-04-2020-06-08  2020-06-04-2020-06-08
Landing Page Link  https://www.facebook.com/ricssbe.org/?_sref_=2852146488187471&refid=7&_ft_=adid.23844871834770286:qid.6836765794304497332:mf_story_key.-51357133869071026:is_sponsored.1:ei.AI@AQIXJg1X1WJ1qke6v4DoM3wX70Rc-0q19-kdjHbCTQIif17xBq9OxDsJXKKlDvxklbIr5cipBt_N1_9pfQ1uvbkw:top_level_post_id.2852146484854138:content_owner_id_new.431802743555203:page_id.431802743555203:src.22:story_location.5:story_attachment_style.lead_gen:view_time.1591808579:filter.h_nor:tds_flgs.3:actrs.431802743555203:page_insights.%7B%22431802743555203%22:%7B%22page_id%22:431802743555203,%22page_id_type%22:%22page%22,%22actor_id%22:431802743555203,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1587556265,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2852146484854138%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:431802743555203,%22page_id%22:431802743555203,%22post_id%22:2852146484854138,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=C-R  https://unclericsvintage.com/collections/uncle-rics-rap-tees   https://unclericsvintage.com/collections/uncle-rics-rap-tees

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RICS are successful.

RICS Creative Analysis: 

RICS placed a Image ad in 2020-04-26-2020-06-10, and got 745 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RICS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Iceland  Australia  Australia
Language  Croatian  N/A  N/A

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RICS has the best conversion in Iceland, and can advertise more in Iceland in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RICS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-04-26-2020-06-10  2020-06-04-2020-06-08  2020-06-04-2020-06-08
During  46 days  5 days 5 days 
Like  745  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. RICS ‘s Top 1 ad received 745 likes, 0 shares, 0 comments in just 46 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RICS, helping RICS to grasp the ad data more clearly.