Top Ads on RHB Group

RHB Group Background Introduction:

Welcome to the only official RHB Group Facebook Page. We're here for you on weekdays from 9 a.m - 6 p.m., and would love to hear from you.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RHB Group has been advertising and marketing on Facebook for many years. And RHB Group has placed 112 of ads on the Facebook platform in the last month. In the past few years,RHB Group has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RHB Group on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RHB Group. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RHB Group.

BigSpy

1.RHB Group Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RHB Group  RHB Group  RHB Group
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RHB Group Marketing Objectives Analysis: 

RHB Group has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RHB Group best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RHB Group Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Deposit with RHB today  RHB Group RHB Group 
Ad Copy Text  Stand to own 1 unit of limited edition 1Kg Gold Key when you deposit with RHB. With up to 4.50Kg wor...  Now you can apply for RHB Private Car Insurance online, so you could save the hassle and have more t...  Progress means making all your business dreams a reality regardless of background #TogetherWeProgres...
Link Description  Terms and Conditions apply  Welcome to the only official RHB Group Facebook Page. We're here for you on weekdays from 9 a.m - 6 p.m., and would love to hear from you. (RHB Bank and RHB Islamic Bank are members of PIDM)  Welcome to the only official RHB Group Facebook Page. We're here for you on weekdays from 9 a.m - 6 p.m., and would love to hear from you. (RHB Bank and RHB Islamic Bank are members of PIDM)
Website Link  www.rhbgroup.com  www.facebook.com  www.facebook.com
CTA  LEARN_MORE  LIKE_PAGE  LIKE_PAGE
Text Word Count 209  185  122
Like 527  2349  8113

RHB Group Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RHB Group Top 1 ads got 527 likes. RHB Group uses a sentence with the finishing touch title: “Deposit with RHB today”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RHB Group shared 209 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RHB Group should continue to optimize the ad content.

3.RHB Group Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-03-29-2020-06-18  2020-03-01-2020-06-18  2020-03-01-2020-06-18
Landing Page Link  https://www.rhbgroup.com/depositgold4/index.html?utm_source=fb&utm_medium=dig&utm_campaign=depositgold4  https://www.facebook.com/RHBGroup/   https://www.facebook.com/RHBGroup/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RHB Group are successful.

RHB Group Creative Analysis: 

RHB Group placed a Image ad in 2020-03-29-2020-06-18, and got 527 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RHB Group Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Malaysia  Malaysia  Malaysia
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RHB Group has the best conversion in Malaysia, and can advertise more in Malaysia in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RHB Group Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-03-29-2020-06-18  2020-03-01-2020-06-18  2020-03-01-2020-06-18
During  82 days  110 days 110 days 
Like  527  2349  8113
Share  41  17  51
Comment  44  16  48

Advertising effectiveness is a direct manifestation of advertising. RHB Group ‘s Top 1 ad received 527 likes, 41 shares, 44 comments in just 82 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RHB Group, helping RHB Group to grasp the ad data more clearly.