Top Ads on REVOLVE
REVOLVE Background Introduction:
Official Facebook page of REVOLVE.com - the virtual home for an unrivaled collection of the world's most coveted brands.
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
REVOLVE has been advertising and marketing on Facebook for many years. And REVOLVE has placed 152 of ads on the Facebook platform in the last month. In the past few years,REVOLVE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for REVOLVE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for REVOLVE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from REVOLVE.
1.REVOLVE Top 3 Ads Basic Understanding
|Page Categories||Fashion Designer||Fashion Designer||Fashion Designer|
REVOLVE Marketing Objectives Analysis:
REVOLVE has been operating in Fashion Designer for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. REVOLVE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.REVOLVE Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Violet Midi||Lovers + Friends Leah Gown||Free People Jet Set Mini Dress|
|Ad Copy Text||Most-wanted styles guaranteed to keep the compliments comin'||Most-wanted styles guaranteed to keep the compliments comin'||Shop new arrivals from your favorite brands. All the must haves you need to look & feel your best|
|Link Description||FREE SHIPPING & RETURNS||FREE SHIPPING & RETURNS||FREE SHIPPING & RETURNS|
|Text Word Count||60||60||97|
REVOLVE Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. REVOLVE Top 1 ads got 33 likes. REVOLVE uses a sentence with the finishing touch title: “Violet Midi”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. REVOLVE shared 60 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. REVOLVE should continue to optimize the ad content.
3.REVOLVE Top 3 Ads Creative Selection
|Landing Page Link||https://www.revolve.com/michael-costello-x-revolve-shirley-gown-in-mauve/dp/MELR-WD297/?d=F&utm_source=facebookpaid&utm_medium=social&utm_campaign=dom_p_Prospecting_Broad_Test&fbclid=IwAR3uITY8SBSQ3Cm7as7mhuft_YingKdqLnZuiEI7JMYnYrWDW_ea2MZLLdA||https://www.revolve.com/lovers-friends-leah-gown-in-red-rose/dp/LOVF-WD1168/?d=F&utm_source=facebookpaid&utm_medium=social&utm_campaign=dom_p_Prospecting_Broad_Test_portfoliobrands&fbclid=IwAR2U1yD6pjBOFiNFcD3yNJ2B-SK1rB7fYo5xLP_PkScPIXHQRbKVXkWnT2U||https://www.revolve.com/privacy-please-lydia-midi-dress-in-punch-purple/dp/PRIP-WD795/?d=F&utm_source=facebookpaid&utm_medium=social&utm_campaign=dom_P_112719_TopBrands_LAL_BrandInterest_FBIG_Dynamic_Reengagement&fbclid=IwAR1hpWpzgHNigeosLI3DAMGnLLUkXrRpMDTSOC1MGrE0L2zv8sKNEqwSUUk|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by REVOLVE are successful.
REVOLVE Creative Analysis:
REVOLVE placed a Carousel ad in 2019-10-24-2020-06-19, and got 33 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.REVOLVE Top 3 Ads Audience Analysis:
|Country||United States||N/A||United States|
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
REVOLVE has the best conversion in United States, and can advertise more in United States in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.REVOLVE Top 3 Ads Performance Display
|During||240 days||63 days||80 days|
Advertising effectiveness is a direct manifestation of advertising. REVOLVE ‘s Top 1 ad received 33 likes, 1102 shares, 1 comments in just 240 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for REVOLVE, helping REVOLVE to grasp the ad data more clearly.