Top Ads on REN Skincare

REN Skincare Background Introduction:

Clean is… YES to natural bio-actives that help skin to help itself. No to harsh chemicals. No to waste. Cruelty Free. #CleanToSkin #CleanToPlanet

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

REN Skincare has been advertising and marketing on Facebook for many years. And REN Skincare has placed 73 of ads on the Facebook platform in the last month. In the past few years,REN Skincare has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for REN Skincare on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for REN Skincare. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from REN Skincare.

BigSpy

1.REN Skincare Top 3 Ads Basic Understanding

   top1  top2  top3
Name  REN Skincare  REN Skincare  REN Skincare
Page Categories  Health/Beauty  Health/Beauty  Health/Beauty
Marketing Objectives Other  Other  Other
ECommerce Softwares  shopify  N/A  shopify

REN Skincare Marketing Objectives Analysis: 

REN Skincare has been operating in Health/Beauty for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. REN Skincare best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.REN Skincare Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Glow, sustainably.  Free Moisturizer Sample Pack REN Skincare 
Ad Copy Text  no setting  Try our most-loved moisturizers with a FREE Moisturizer Sample Pack + makeup bag when you spend $85.  Step up your self-care routine with 20% off face masques and serums from REN Clean Skincare! No code...
Link Description  N/A  Limited time only.  N/A
Website Link  www.renskincare.com  www.facebook.com  usa.renskincare.com
CTA  SHOP_NOW  LEARN_MORE  SHOP_NOW
Text Word Count 0  100  111
Like 0  3  0

REN Skincare Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. REN Skincare Top 1 ads got 0 likes. REN Skincare uses a sentence with the finishing touch title: “Glow, sustainably.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. REN Skincare shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. REN Skincare should continue to optimize the ad content.

3.REN Skincare Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Others  Video  Carousel
Ad Time   2020-05-21-2020-06-20  2020-06-07-2020-06-12  2020-05-29-2020-06-01
Landing Page Link  https://www.renskincare.com/products/ready-steady-glow-daily-aha-tonic  https://www.facebook.com/129238125436/posts/10163755810085437/   https://usa.renskincare.com/products/glow-and-protection-glow-tonic-clean-screen-duo?variant=12164064182319&fbclid=IwAR1pUagmxvodSioRybIDpzPMmEeYSZFtDzfS3iN_V6CHatngTS-kaNdZa8w

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by REN Skincare are successful.

REN Skincare Creative Analysis: 

REN Skincare placed a Others ad in 2020-05-21-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.REN Skincare Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United Kingdom  United States  United States
Language  English  English  Romanian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

REN Skincare has the best conversion in United Kingdom, and can advertise more in United Kingdom in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.REN Skincare Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-21-2020-06-20  2020-06-07-2020-06-12  2020-05-29-2020-06-01
During  31 days  6 days 4 days 
Like  0  3  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. REN Skincare ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 31 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for REN Skincare, helping REN Skincare to grasp the ad data more clearly.