REMARKABLE Background Introduction:

reMarkable - The paper tablet for people who prefer paper. Here to replace your notebooks, sketchbooks and printouts. Paper-like reading, writing and sketching with digital powers. For questions and support, see our support pages -->

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

REMARKABLE has been advertising and marketing on Facebook for many years. And REMARKABLE has placed 543 of ads on the Facebook platform in the last month. In the past few years,REMARKABLE has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for REMARKABLE on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for REMARKABLE. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from REMARKABLE.


1.REMARKABLE Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Electronics  Electronics  Electronics
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

REMARKABLE Marketing Objectives Analysis: 

REMARKABLE has been operating in Electronics for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. REMARKABLE best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.REMARKABLE Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  reMarkable 2. The next-generation paper tablet.  reMarkable 2. The next-generation paper tablet. reMarkable 2. The next-generation paper tablet. 
Ad Copy Text  Introducing reMarkable 2. A revolutionary way to take notes, read, and review documents. Pre-order ...  Introducing reMarkable 2. A revolutionary new way to take notes, read, and review documents. Pre-or...  Introducing reMarkable 2. A revolutionary new way to take notes, read, and review documents. Pre-or...
Link Description  Launch offer ending soon.  Launch offer ending soon.  Launch offer ending soon.
Website Link
Text Word Count 143  147  147
Like 29  60  5867

REMARKABLE Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. REMARKABLE Top 1 ads got 29 likes. REMARKABLE uses a sentence with the finishing touch title: “reMarkable 2. The next-generation paper tablet.”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. REMARKABLE shared 143 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. REMARKABLE should continue to optimize the ad content.

3.REMARKABLE Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Video  Video  Video
Ad Time   2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-03-16-2020-06-19
Landing Page Link,+UK)&utm_content=3H+(not+paper+intro)+-+non-currency+-+EN%2BDE&utm_term=EEA+3%25+-+8%25+LL

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by REMARKABLE are successful.

REMARKABLE Creative Analysis: 

REMARKABLE placed a Video ad in 2020-06-17-2020-06-19, and got 29 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.REMARKABLE Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Italy  Lithuania  Japan,Belgium,Slovenia...
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

REMARKABLE has the best conversion in Italy, and can advertise more in Italy in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.REMARKABLE Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-17-2020-06-19  2020-06-16-2020-06-19  2020-03-16-2020-06-19
During  3 days  4 days 96 days 
Like  29  60  5867
Share  2  5  705
Comment  1  2  823

Advertising effectiveness is a direct manifestation of advertising. REMARKABLE ‘s Top 1 ad received 29 likes, 2 shares, 1 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for REMARKABLE, helping REMARKABLE to grasp the ad data more clearly.