Top Ads on REI

REI Background Introduction:

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Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

REI has been advertising and marketing on Facebook for many years. And REI has placed 932 of ads on the Facebook platform in the last month. In the past few years,REI has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for REI on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for REI. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from REI.

BigSpy

1.REI Top 3 Ads Basic Understanding

   top1  top2  top3
Name  REI  REI  REI
Page Categories  Local Business  Local Business  Local Business
Marketing Objectives Other  Other  Other
ECommerce Softwares  wordpress  wordpress  wordpress

REI Marketing Objectives Analysis: 

REI has been operating in Local Business for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. REI best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.REI Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  BARBACOA CHURRASQUEIRA MINI  BARCELONA 491 BARBACOA 140 PAELLERA 
Ad Copy Text  no setting  no setting  no setting
Link Description  Condició: Nou Mesures: 60x45x174 Pes: 307 kg  MIDES: 133cm Llarg x 221cm Alt x 60cm Fons  Mesures: 132cm llarg x 96cm fons x 233cm alt Espai interior parrilla: 102cm ample x 72cm fons.
Website Link  elreidelarajola.com  elreidelarajola.com  elreidelarajola.com
CTA  SHOP_NOW  SHOP_NOW  SHOP_NOW
Text Word Count 0  0  0
Like 0  0  0

REI Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. REI Top 1 ads got 0 likes. REI uses a sentence with the finishing touch title: “BARBACOA CHURRASQUEIRA MINI”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. REI shared 0 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is SHOP_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. REI should continue to optimize the ad content.

3.REI Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Image  Image
Ad Time   2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-18-2020-06-20
Landing Page Link  https://elreidelarajola.com/producte/barbacoa-churrasqueira-mini/  https://elreidelarajola.com/producte/barbacoa-barcelona-491/   https://elreidelarajola.com/producte/barbacoa-140-paellera/

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by REI are successful.

REI Creative Analysis: 

REI placed a Image ad in 2020-06-18-2020-06-20, and got 0 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.REI Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  Spain  Spain  Spain
Language  Spanish  English  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

REI has the best conversion in Spain, and can advertise more in Spain in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.REI Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-18-2020-06-20  2020-06-18-2020-06-20  2020-06-18-2020-06-20
During  3 days  3 days 3 days 
Like  0  0  0
Share  0  0  0
Comment  0  0  0

Advertising effectiveness is a direct manifestation of advertising. REI ‘s Top 1 ad received 0 likes, 0 shares, 0 comments in just 3 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for REI, helping REI to grasp the ad data more clearly.