Top Ads on RBL Bank

RBL Bank Background Introduction:

RBL Bank is one of India’s fastest growing private sector banks.It offers Corporate & Institutional Banking,Commercial Banking,Branch & Business Banking,Agribusiness Banking,Development Banking & Financial Inclusion,Treasury,Financial Markets Operations

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RBL Bank has been advertising and marketing on Facebook for many years. And RBL Bank has placed 80 of ads on the Facebook platform in the last month. In the past few years,RBL Bank has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RBL Bank on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RBL Bank. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RBL Bank.

BigSpy

1.RBL Bank Top 3 Ads Basic Understanding

   top1  top2  top3
Name  RBL Bank  RBL Bank  RBL Bank
Page Categories  Bank  Bank  Bank
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RBL Bank Marketing Objectives Analysis: 

RBL Bank has been operating in Bank for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RBL Bank best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RBL Bank Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Digital Savings Account  RBL Bank RBL Bank 
Ad Copy Text  Fast, Convenient & Secure way of opening an account online. All you need is your Aadhaar & PAN No.  Choose a credit card to suit your lifestyle from an exclusive range of credit cards. Apply online fo...  Apply for RBL Bank Platinum Maxima Credit Card & Get 5X Reward Points on Dining, Entertainment, Util...
Link Description  Monthly Average Balance Rs. 5000. Earn Interest rate of 6.75%* p.a. Terms Apply  N/A  N/A
Website Link  abacus.rblbank.com  rblbank.rupeepower.com  rblbank.rupeepower.com
CTA  APPLY_NOW  APPLY_NOW  APPLY_NOW
Text Word Count 98  125  131
Like 134  2439  3202

RBL Bank Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RBL Bank Top 1 ads got 134 likes. RBL Bank uses a sentence with the finishing touch title: “Digital Savings Account”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RBL Bank shared 98 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is APPLY_NOW.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RBL Bank should continue to optimize the ad content.

3.RBL Bank Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Carousel  Carousel  Carousel
Ad Time   2020-06-08-2020-06-20  2020-05-06-2020-06-20  2019-12-20-2020-06-18
Landing Page Link  https://abacus.rblbank.com/DigiAqui/apps/services/www/DigiAqui/desktopbrowser/default/index.html?LeadSource=FB-DSA-LaL-MAB-5K-05Jun20-Data-Carou&utm_campaign=Digital-Sav-Acc&utm_medium=Facebook&utm_source=FB-DSA-LaL-MAB-5K-05Jun20-Data-Carou  https://rblbank.rupeepower.com/credit-card?selectedCardId=6&se=FB-PlatMax-All-Credit-Cards-Interestonlytargeting-Carousel-Lifestyle-exclusive-range&cp=creditcard&ag=campaign1&utm_source=FBAds&utm_medium=CPC&utm_campaign=CC-PlatMax-FB-All-Credit-Cards-Interestonlytargeting-Carousel   https://rblbank.rupeepower.com/credit-card?selectedCardId=6&se=FB-PlatMax-5XDining-Interest-Carousel&cp=creditcard&ag=campaign1&utm_source=CC-FB-PlatMax-Interest&utm_medium=FBAds&utm_campaign=CC-FB-PlatMax-Interests&fbclid=IwAR39Ws3vekEyKHE9cLZkY2cA07VJ1i77YAy_tdrXwKpZkFiWxKK9aIlDB9s

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RBL Bank are successful.

RBL Bank Creative Analysis: 

RBL Bank placed a Carousel ad in 2020-06-08-2020-06-20, and got 134 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RBL Bank Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  India  India  India
Language  English  Indonesian  Indonesian

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RBL Bank has the best conversion in India, and can advertise more in India in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RBL Bank Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-06-08-2020-06-20  2020-05-06-2020-06-20  2019-12-20-2020-06-18
During  13 days  46 days 182 days 
Like  134  2439  3202
Share  8  108  99
Comment  30  500  247

Advertising effectiveness is a direct manifestation of advertising. RBL Bank ‘s Top 1 ad received 134 likes, 8 shares, 30 comments in just 13 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RBL Bank, helping RBL Bank to grasp the ad data more clearly.