Top Ads on RACUS

RACUS Background Introduction:

Group of Russian state universities RACUS

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

RACUS has been advertising and marketing on Facebook for many years. And RACUS has placed 50 of ads on the Facebook platform in the last month. In the past few years,RACUS has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for RACUS on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for RACUS. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from RACUS.


1.RACUS Top 3 Ads Basic Understanding

   top1  top2  top3
Page Categories  Education  Education  Education
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

RACUS Marketing Objectives Analysis: 

RACUS has been operating in Education for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. RACUS best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.RACUS Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  RACUS  Découvre la Russie! Découvre la Russie! 
Ad Copy Text  âŒš Maintenant les vrais héros sont des médecins, chaque minute ils sauvent les vies! Le m...  ⌚ Maintenant les vrais héros sont des médecins, chaque minute ils sauvent les vies! Le métier ...  ⌚ Maintenant les vrais héros sont des médecins, chaque minute ils sauvent les vies! Le métier ...
Link Description  N/A  N/A  N/A
Website Link
Text Word Count 288  267  267
Like 406  77  3

RACUS Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. RACUS Top 1 ads got 406 likes. RACUS uses a sentence with the finishing touch title: “RACUS”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. RACUS shared 288 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is LEARN_MORE.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. RACUS should continue to optimize the ad content.

3.RACUS Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-07-2020-06-04  2020-04-09-2020-04-23  2020-04-07-2020-04-23
Landing Page Link,%22page_id_type%22:%22page%22,%22actor_id%22:198666856837413,%22dm%22:%7B%22isShare%22:1,%22originalPostOwnerID%22:0%7D,%22psn%22:%22EntStatusCreationStory%22,%22post_context%22:%7B%22object_fbtype%22:266,%22publish_time%22:1588936882,%22story_name%22:%22EntStatusCreationStory%22,%22story_fbid%22:%5B2874876482549757%5D%7D,%22role%22:1,%22sl%22:5,%22targets%22:%5B%7B%22actor_id%22:198666856837413,%22page_id%22:198666856837413,%22post_id%22:2874876482549757,%22role%22:1,%22share_id%22:0%7D%5D%7D%7D&__tn__=~-R

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by RACUS are successful.

RACUS Creative Analysis: 

RACUS placed a Image ad in 2020-05-07-2020-06-04, and got 406 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.RACUS Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  N/A  Algeria  N/A
Language  German  French  French

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

RACUS has the best conversion in N/A, and can advertise more in N/A in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.RACUS Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-07-2020-06-04  2020-04-09-2020-04-23  2020-04-07-2020-04-23
During  29 days  15 days 17 days 
Like  406  77  3
Share  2  1  0
Comment  6  1  0

Advertising effectiveness is a direct manifestation of advertising. RACUS ‘s Top 1 ad received 406 likes, 2 shares, 6 comments in just 29 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for RACUS, helping RACUS to grasp the ad data more clearly.