Top Ads on Quibi

Quibi Background Introduction:

Something cool is coming from Hollywood and Silicon Valley –quick bites of captivating entertainment designed to make any moment extraordinary.

Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.

Quibi has been advertising and marketing on Facebook for many years. And Quibi has placed 200 of ads on the Facebook platform in the last month. In the past few years,Quibi has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.

BigSpy is the best social media ad spy tool. Searching for Quibi on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Quibi. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Quibi.

BigSpy

1.Quibi Top 3 Ads Basic Understanding

   top1  top2  top3
Name  Quibi  Quibi  Quibi
Page Categories  Arts & Entertainment  Arts & Entertainment  Arts & Entertainment
Marketing Objectives Other  Other  Other
ECommerce Softwares  N/A  N/A  N/A

Quibi Marketing Objectives Analysis: 

Quibi has been operating in Arts & Entertainment for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.

Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Quibi best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.

2.Quibi Top 3 Ads Content Display

We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?

  top1 top2 top3
Ad Headline  Try Quibi Free  Try Quibi Free Try Quibi Free 
Ad Copy Text  Secret's out. Meet Kendall Jenner's twin, Kirby Jenner, only on Quibi. Try 2 weeks free.  Download now to start your free trial and watch 50 States of Fright. Experience the scariest stories...  All new original shows, including Dummy, starring Anna Kendrick. Download now for 2 weeks free.
Link Description  N/A  N/A  N/A
Website Link  play.google.com  itunes.apple.com  itunes.apple.com
CTA  DOWNLOAD  DOWNLOAD  DOWNLOAD
Text Word Count 88  133  95
Like 1175  75  2313

Quibi Top 1 Ad Content Analysis:

Ad title: Text is an extension of the creative. Quibi Top 1 ads got 1175 likes. Quibi uses a sentence with the finishing touch title: “Try Quibi Free”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.

The text is a supplement to the headline. Quibi shared 88 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.

Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is DOWNLOAD.

The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Quibi should continue to optimize the ad content.

3.Quibi Top 3 Ads Creative Selection

   top1  top2  top3
Creative Type   Image  Video  Video
Ad Time   2020-05-30-2020-06-19  2020-06-05-2020-06-18  2020-04-30-2020-06-18
Landing Page Link  https://play.google.com/store/apps/details?id=com.quibi.qlient&fbclid=IwAR1wWzvWmsKWQw2db1UxCn2kmmowhHS-zWkk1Hi-5utGBla9tbVXfMXLHNQ  https://itunes.apple.com/app/id1449048178   https://itunes.apple.com/app/id1449048178

The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Quibi are successful.

Quibi Creative Analysis: 

Quibi placed a Image ad in 2020-05-30-2020-06-19, and got 1175 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.

4.Quibi Top 3 Ads Audience Analysis:

   top1  top2  top3
Country  United States  N/A  United States
Language  English  English  English

Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?

Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.

Quibi has the best conversion in United States, and can advertise more in United States in the future.

In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.

5.Quibi Top 3 Ads Performance Display

   top1  top2  top3
Ad Time  2020-05-30-2020-06-19  2020-06-05-2020-06-18  2020-04-30-2020-06-18
During  21 days  14 days 50 days 
Like  1175  75  2313
Share  251  39  1423
Comment  413  12  590

Advertising effectiveness is a direct manifestation of advertising. Quibi ‘s Top 1 ad received 1175 likes, 251 shares, 413 comments in just 21 days.

Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Quibi, helping Quibi to grasp the ad data more clearly.