Top Ads on Queensland Museum
Queensland Museum Background Introduction:
Open daily 9.30am - 5.00pm. Free admission. Charges apply to some special events & exhibitions
Facebook is the overlord of social media, and its monthly active users have exceeded 2 billion. In addition, Facebook’s advertising system is developed, whether it is B2B or B2C advertisers, both can get huge benefits on Facebook.
Queensland Museum has been advertising and marketing on Facebook for many years. And Queensland Museum has placed 18 of ads on the Facebook platform in the last month. In the past few years,Queensland Museum has created thousands of ads on Facebook and completed multiple A / B tests. But do you really know what your most successful Facebook ads are? Now I use a spy tool to check.
BigSpy is the best social media ad spy tool. Searching for Queensland Museum on BigSpy, we can see that these ads have gained a lot of likes. Now, BigSpy generates a detailed Top ad analysis report for Queensland Museum. BigSpy decomposes the data of ads, view the performance of a single ad, and analyzes the Top 3 ads with the best performance from Queensland Museum.
1.Queensland Museum Top 3 Ads Basic Understanding
|Name||Queensland Museum||Queensland Museum||Queensland Museum|
|Page Categories||Nonprofit Organization||Science Museum||Science Museum|
Queensland Museum Marketing Objectives Analysis:
Queensland Museum has been operating in Nonprofit Organization for many years. The marketing objectives it uses most when placing Facebook ads are Other, Other, and Other.
Different campaign objectives bring completely different conversion effects. For example, Page Post Engagement can bring more users who like posts at a lower cost. Website Conversion brings accurate customers with conversions, but the ad costs are relatively high. Queensland Museum best marketing campaign objective at present is Other. Advertisements mainly choose the appropriate marketing objectives according to different ad purposes.
2.Queensland Museum Top 3 Ads Content Display
We all know that Facebook ’s advertising policy is strict, and every ad that goes online needs to be reviewed. What kind of advertising copy is in compliance? What kind of advertising copy is welcomed by users?
|Ad Headline||Queensland Air Museum||NASA - A Human Adventure||Queensland Museum|
|Ad Copy Text||The Royal Australian Air Force employed the UH-1H until 1989. Iroquois helicopters of No. 9 Squadron...||Take a thrilling journey through space at Queensland Museum's largest ever exhibit: NASA - A Human A...||no setting|
|Link Description||The Royal Australian Air Force employed the UH-1H until 1989. Iroquois helicopters of No. 9 Squadron RAAF were deployed to South Vietnam in mid 1966 in support of the 1st Australian Task Force. UH-1 helicopters were used in many roles including troop transport, medevac and Bushranger gunships for armed support. #RAAF #History #VietnamWar #Bushranger #Huey #Iroquois #Helicopters #VisitSunshineCoast #OpenCockpitWeekend Source: https://www.awm.gov.au/||Come face to face with NASA’s remarkable achievements in human space flights and space exploration – the greatest adventure that humans have ever undertaken. Discover the exciting history of rocket science and space flight, and learn about some of the most extraordinary accomplishments in space ...||N/A|
|Text Word Count||455||175||0|
Queensland Museum Top 1 Ad Content Analysis：
Ad title: Text is an extension of the creative. Queensland Museum Top 1 ads got 627 likes. Queensland Museum uses a sentence with the finishing touch title: “Queensland Air Museum”, point out the main purpose, and sublimate the theme of the advertisement. The power of a sentence is endless.
The text is a supplement to the headline. Queensland Museum shared 455 words describing Top 1 ad. In addition, the use of emojis in the text can shorten the distance to the user.
Call-to-Action can promote user’s click behavior and bring the most direct conversion. Currently, the CTA of Top 1 ad is NO_BUTTON.
The main role of the creative is to attract users, and the ad copy is the key factor for conversion. Queensland Museum should continue to optimize the ad content.
3.Queensland Museum Top 3 Ads Creative Selection
|Landing Page Link||https://www.facebook.com/131781546870209/posts/2145702845478059/||https://space.qm.qld.gov.au/?utm_source=social&utm_medium=paid&utm_campaign=nasa19&utm_content=image||https://space.qm.qld.gov.au/?utm_source=social&utm_medium=paid&utm_campaign=nasa19&utm_content=instastory|
The principle of less is more appropriate for the selection of creatives. In just a few seconds to attract users’ attention, and let users understand the function of your product, these ads produced by Queensland Museum are successful.
Queensland Museum Creative Analysis:
Queensland Museum placed a Image ad in 2019-04-24-2019-04-25, and got 627 likes. The size and type of creatives used in different ad positions are different. But using beautiful colors can attract users faster.
4.Queensland Museum Top 3 Ads Audience Analysis:
Different audiences have different demands. Before publishing an ad, you have to ask yourself, do you really know who is your target audience?
Today’s advertising is increasingly pursuing personalization. If you can’t make exquisite advertisements, you must know your audience and attract the most accurate traffic.
Queensland Museum has the best conversion in Australia, and can advertise more in Australia in the future.
In addition, BigSpy can also target the detailed audience of advertisements, including the age distribution, gender ratio, and country of the audience. You can also use BigSpy to track competitors’ audiences.
5.Queensland Museum Top 3 Ads Performance Display
|During||2 days||30 days||37 days|
Advertising effectiveness is a direct manifestation of advertising. Queensland Museum ‘s Top 1 ad received 627 likes, 71 shares, 26 comments in just 2 days.
Summary: Every detail of the advertisement is important. Actually, several important factors that affect the effectiveness of ads are ad creativity, ad copy, ad audience, and ad costs. Now BigSpy generates a top ads report for Queensland Museum, helping Queensland Museum to grasp the ad data more clearly.